In this episode, we’re diving deep into one of the most underrated tools for building your personal brand: LinkedIn.

Despite being packed with potential, most people are still using it like a digital CV rather than the powerful, real-time networking platform it’s become. Whether you’re job-hunting, running a business, or simply wanting to grow your visibility, there’s a huge opportunity waiting if you know how to show up the right way.

We’re breaking down the basics of a standout profile, from your headline to your “About” section, and why first impressions here matter a lot. Think of your profile as your digital storefront: if it’s outdated, vague, or missing key info, you’re likely turning away opportunities before they even reach out. And let’s not forget content: sharing wins, lessons, or even behind-the-scenes moments can help you connect as a real human, not just a résumé on legs.

And yes, we get it, the fear of being “too much” or “too casual” holds a lot of people back. But we’re here to tell you: professional doesn’t mean personality-free. Showing up with authenticity, consistency, and a clear message builds real trust, and that’s what opens doors. Whether it’s a new client, a dream collaboration, or your next job, LinkedIn can absolutely be the launchpad. Let’s help you make it work for you.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, we flip the script and take you behind the brand of our very own Caz Grant. As someone who runs multiple businesses under one personal brand, Caz shares how she’s made it all work, in a way that feels aligned, sustainable, and true to who she is. She opens up about what it really looks like to juggle different roles without losing your sense of self or overwhelming your audience.

Caz walks us through her day-to-day rhythms, including how she uses time blocking to keep each business clearly segmented, and why physical movement, like walking her dog or hitting the gym, helps her mentally reset between tasks. She also shares how having specific workspaces (and even different “uniforms”) for each part of her work helps her show up with clarity and focus. Plus, she lets us in on her favourite weekly ritual: one non-negotiable night off the screen to completely switch off.

For anyone craving a more multipassionate life, Caz offers powerful reminders about the importance of values, boundaries, and self-awareness. She believes your personal brand can carry more than one role - as long as it’s built on strong foundations and designed in a way that supports your energy. This one’s packed with honest reflections and real-life strategies to help you shape a personal brand that feels like home, no matter how many hats you wear.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Season 3 kicks off with a twist - Toby’s in the hot seat! In this episode, we dive deep into his personal branding journey, fresh off a powerful rebrand with Matt and Eleanor from Number 75 Design and a brand shoot with Nicholas Dawkes Photography. From the guy who’s usually behind the camera, Toby opens up about what it felt like to step into the spotlight and truly be seen, not just visually, but emotionally and professionally.

We unpack everything from the nerves of showing up more online to the power of storytelling in building a brand that connects. Toby shares how his photography work has always been about helping others feel seen, and now, how he’s applying those same principles to his own personal brand. It’s a real, honest look at visibility, imposter syndrome, and why building trust matters more than chasing perfection.

Whether you’re camera-shy or just figuring out how to show up more fully in your business, this one’s packed with takeaways on using branding, storytelling, and photography as tools for connection. Think of it as your behind-the-scenes pass into Toby’s world, and a reminder that your face, your story, and your energy are your brand.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.