Brand Strategy Isn’t a Mood Board, It’s a Business Tool
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Brand Strategy Isn’t a Mood Board, It’s a Business Tool
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Too many CPG brands treat brand strategy as a one-and-done exercise, or skip it altogether. In this episode, brand strategist Kelly Bennett breaks down why strategy should guide everything from packaging to partnerships, and how her approach shifts depending on whether a brand is just starting out or refining its next stage of growth.
🧠 What We Cover:
Why brand strategy is the heart of a successful CPG business
The key differences in strategy work for startups vs. established brands
How outside perspective can help realign your brand when you’re too close to it
👤 Guest Info:
Name: Kelly Bennett
Title/Company: Brand Strategist
Connect: LinkedIn | withkellybennett.com
🔗 Resources & Links:
Kelly’s site: withkellybennett.com
Adam’s site: aviditycreative.com
Book a discovery call: https://www.aviditycreative.com/contact
👋 Let’s Connect:
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