Boosting Your Law Firm: Client Reviews, Local SEO, and Community Engagement with Megan Grothman
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Boosting Your Law Firm: Client Reviews, Local SEO, and Community Engagement with Megan Grothman
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In this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies and strategies can level the playing field for smaller firms and underlines the significance of a client-first culture in obtaining reviews. We also discuss the shifting trends in communication preferences, from email to texting, and how law firms can adapt to these changes for better client interactions. Follow Sharp Cookie to learn how to implement these advancements for a successful legal practice.