Bolo, Order Karo: Voice Commerce for Bharat
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Bolo, Order Karo: Voice Commerce for Bharat
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The provided text outlines a podcast script titled "Bolo, Order Karo: Voice Commerce for Bharat," which explores the burgeoning market of voice commerce in India. It explains that voice commerce allows users to shop using voice commands on smart devices, arguing that India is uniquely positioned to adopt this due to its large non-English speaking population who are comfortable with voice communication. The podcast emphasises the massive opportunity this presents for businesses, detailing a "Coshoom Strategy Playbook" that includes partnering with D2C brands, optimising for vernacular voice SEO, integrating with smart platforms, and localising customer support. Ultimately, the source asserts that technology is adapting to Indian culture, making voice commerce a significant and relatable avenue for future transactions and business growth.