In this episode I'm joined by Grace Lee Chan of Birdy Grey, the direct-to-consumer bridal brand that’s shaking up the wedding industry. Grace Lee Chen, co-founder of the brand, shares how she and her best friend Monica Ashauer launched Birdy Grey in 2017, turning a simple idea into a company that hit $80 million in revenue in just a few years. With no outside funding, they bootstrapped the business from the ground up, facing the challenges of a competitive market and the disruption of COVID. Grace walks us through the evolution of the brand, from their early days of fulfilling orders from her living room floor to now expanding into suits and growing rapidly.

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