Maree Santarossa brings over 20 years of experience helping businesses stand out at trade shows. She shares key insights on designing booths that attract foot traffic and drive conversions. Maree explains common challenges small businesses face, offers practical layout and design strategies, and discusses how to create a welcoming booth atmosphere. She also highlights the importance of pre-show marketing and preparation.

Ashley Rodriguez, Facebook ads expert and creator of Ads Academy, shares actionable strategies for turning $1,000 clients into $5,000+ retainers using Facebook ads. She breaks down why Ads Manager is more effective than boosting posts and offers guidance on reaching high-intent audiences, improving conversion rates, and managing ad spend wisely. Ashley also walks through key steps for beginners, including setting up the Facebook pixel, budgeting, and A/B testing.

Drew Yancey, PhD, founder and CEO of Teleios Strategy. Drew shares insights from his extensive experience in corporate strategy consulting, emphasizing the importance of problem-solving over innovation. He discusses the flaws of traditional strategic planning and the necessity of focusing on execution and value creation. Drew also introduces the 'Jobs to Be Done' framework and highlights the significance of learning from adjacent industries. Additionally, he offers practical advice for middle-market companies on designing and executing effective growth strategies.