Big Data & AI in Retail
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Big Data & AI in Retail
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Join us for an engaging discussion with tech pioneer Robert Zores, CDIO at REWE Digital, as he shares the secrets of integrating Big Data and AI into retail. He reveals how REWE uses data for advanced analytics and customer insights, despite technological challenges compared to the US and Asian markets. Robert shares insights into using AI to enhance the customer journey while balancing cost and consumer acceptance. Learn about the rapid adoption of technology by consumers, the challenges of AI investments, and practical approaches for retailers, like proof-of-concepts and Gen AI efficiencies. Tune in to explore the future of retail, blending online channels and automation strategies, and how retailers can prepare for technological advancements.