In this engaging conversation, we dissect the concept of trends, distinguishing between short-lived fads and long-term shifts in consumer behaviour.

We share historical examples like the cranberry craze initiated by Delia Smith and current trends like bubble tea, demonstrating how some ideas blossom into massive trends while others fizzle out.

Mushroom products and edible packaging emerge as points of intrigue regarding their future in mainstream food markets.

We also delve into the tools and techniques that can make trends less daunting and more beneficial.

Lucy introduces the 5C's checklist (Consumer, Context, Cost, Compatibility, and Compliance) and suggests establishing a dynamic trends pyramid in your workspace.

We stress the importance of understanding insights—the 'why' behind trends—and how technology and AI can aid in monitoring the evolution of market shifts.

Throughout the episode, we maintain our trademark blend of humour and honesty while providing listeners with practical strategies to navigate the complex world of food trends effectively.

Timestamps

00:00 Understanding Trends vs. Fads

04:51 Exploring Micro Trends in Bubble Tea

07:13 Functional Health's Trending Impact

11:05 "Revolutionizing Food Product Development"

13:38 Evaluating Edible Packaging's Viability

18:08 Menopause and AI-Sustainability Insights

19:30 Structured Team Idea Wall

Links and Resources:

Website Link: https://ohforfoodssake.co.uk/

FB Link: https://www.facebook.com/ohforfoodsake

LinkedIn: https://www.linkedin.com/company/oh-for-food-s-sake/

You can follow us here on Instagram: https://www.instagram.com/oh_forfoodssake/

For industry consulting from Lucy, connect with her on Instagram or LinkedIn.

Find her on Instagram or LinkedIn for further support with industry coaching and facilitation from Amy.

Oh For Food's Sake is sponsored by Microsearch Laboratories https://micro-search.co.uk/ and Point 74 https://micro-search.co.uk/