Episodios

  • 599: Build Your Clientele from Bridal Styles
    Jul 7 2025

    Join us today as we feature Instagram Influencer and Educator, Kell Grace! Kell is known for teaching four updos in four minutes. She reveals how she built a high-demand brand through simple, wearable styling techniques—and teaches salon owners how to turn brides into long-term clients. With over 300,000 followers and two decades of experience, Kell shares strategies for building income through in-salon workshops, smart product partnerships, and her innovative lookbooks. Whether you're a stylist, salon owner, or educator, this conversation is packed with real-world business tips you can use right away.

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    FOLLOW KELL GRACE

    Website: https://kellgrace.com/

    Instagram: https://www.instagram.com/kellgrace/

    LET’S CONNECT!

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    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    33 m
  • 598: The Power of Play
    Jun 30 2025

    What if the secret to unlocking your salon team's innovation, energy, and connection was... play? In this powerful episode, Kati welcomes Mia Sundstrom, Director of Play Transformation at the National Institute for Play, who shares how understanding and embracing your unique "play personality" can lead to peak creativity and workplace culture breakthroughs. Drawing from her background as a Division I athlete, coach, and the legacy of her grandfather Dr. Stuart Brown’s groundbreaking research, Mia explains how play isn’t a distraction from work, it’s a competitive advantage. If you’re a salon owner or leader ready to energize your team and rethink productivity, this is a conversation you can’t afford to miss.

    WATCH ON YOUTUBE: https://youtu.be/29ASyjiqu4k

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    FOLLOW MIA SUNDSTROM

    Website: https://nifplay.org/

    LinkedIn: https://www.linkedin.com/in/mia-sundstrom1/

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    25 m
  • 597: Sharing Faith in Your Salon
    Jun 23 2025

    In this deeply personal episode, Jentry Petzold shares his journey back to the beauty industry after a five-year hiatus, where he built businesses in waste management and real estate. Jentry opens up about the faith transformation that changed everything—moving from New Age practices to Christianity. Jentry is on a mission to empower beauty professionals through his new program, S.E.A CHANGE. This mentorship initiative blends life coaching with faith-based resources, aiming to help salon professionals grow both personally and in their walk with Jesus. Don’t miss this inspiring conversation about courage, conviction, and creating a community of purpose-driven leaders.

    WATCH ON YOUTUBE: https://youtu.be/JLeiT1l0sRA

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    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    FOLLOW JENTRY PETZOLD

    Website: https://www.jentrypetzold.com/

    Instagram: https://www.instagram.com/jentrypetzold/

    Our First Podcast Together: https://joinmya.com/podcast/0238-unconventional-leadership-with-jentry-petzold

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    35 m
  • 596: Rethink Team Based Pay
    Jun 16 2025

    In this episode, industry experts, Brett Pierce and Michael Yost get candid about the highs and lows of leading a team, learning financial fundamentals, and building a thriving culture. They share the evolution of their understanding of business operations, the power of team-based pay—and the myths surrounding the concept, and how career growth can and should extend beyond traditional metrics. If you're a salon owner striving for stronger leadership, better financial clarity, and lasting team culture, this conversation is for you.

    WATCH ON YOUTUBE: https://youtu.be/YEPc0QCR81Q

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    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    FOLLOW STRATEGIES

    Website: https://strategies.com/

    Connect with Christy Harty: Charty@strategies.com

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    44 m
  • 595: Get AI at Your Salon Without Doing It Yourself
    Jun 9 2025

    In this episode, tech entrepreneur Ameet Kallarackal joins us to explore how AI is transforming the salon industry. From website optimization to content creation, Ameet shares how his company, Glammatic, helps salon owners drive traffic, increase appointments, and stay ahead of the digital curve. They address the common fear of losing brand voice with AI and how salon owners can ease into using these tools effectively. Tune in to discover how AI can save you time, enhance your online presence, and help your team-based salon thrive.

    WATCH ON YOUTUBE: https://youtu.be/UBGpaG5aUB0

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    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    FOLLOW GLAMMATIC

    Website: https://www.glammatic.com/

    Instagram: https://www.instagram.com/glammaticpro/

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    30 m
  • 594: Healthy Competition & Collaboration
    Jun 2 2025

    In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer and podcast host. Kayla opens up about her personal transformation, how she found her purpose, and the mindset shifts that helped her embrace feedback and trust the process of growth. Kayla shares her insights to the power of healthy competition and collaboration—core values championed by HPSA—and how these values fuel a culture of growth and connection among salon owners. From behind-the-scenes stories to career-defining moments, this episode offers a heartfelt look at what makes the beauty industry a uniquely supportive and transformational space. Don’t miss Kayla’s energetic and insightful debut!

    WATCH ON YOUTUBE: https://youtu.be/WTnmje2UMcs

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    FOLLOW HPSA

    Website: https://highperformancesalon.com/

    Instagram: https://www.instagram.com/highperformancesalon/

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    32 m
  • 593: Level The Fk Up!
    May 26 2025

    In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disruptor. She opens up about overcoming trauma, embracing authenticity, and how hairstyling gave her purpose, healing, and the platform to help others do the same. From launching and closing her first app to building a revolutionary education platform for real-life stylists, Lisa’s story is a masterclass in resilience, mindset, and redefining success in the beauty industry. If you're a beauty pro seeking inspiration, real talk, and tools to grow personally and professionally, this episode is a must-listen.

    WATCH ON YOUTUBE: https://youtu.be/0XYWRL5nFxo

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    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    FOLLOW LISA GILES

    Instagram: https://www.instagram.com/lifeoflisag/

    Website: https://lifeoflisag.com/

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    43 m
  • 592: Master The Customer Journey
    May 19 2025

    In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve!

    JOIN OUR FREE WEB EVENT: https://joinmya.com/from-click-to-chair

    WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    FOLLOW PHOREST SALON SOFTWARE

    Get a Demo: https://www.phorest.com/us/demos/siobhan-mccaffrey/

    Instagram: https://www.instagram.com/phorestsalonsoftware/

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

    Más Menos
    33 m