I’m back with another solo episode where I’m breaking down the complete Hello June offer suite and sharing why having flexible packages has been a total game-changer for the studio.

I discuss my four main package tiers, from full service brand and web combos down to essential branding offerings, plus all the add-ons that support them and how I customize each to fit the client. Plus, I'm sharing how to get valuable feedback from leads (even the ones who don't book) and why your offer suite should always be evolving.

Whether you're just starting out or ready to refine what you've got, this episode is for you.

Links Mentioned:

S11E17: How to Leverage Semi-Custom Web Design with Alex McGinness

S10 E10: How to Run a Successful (and Profitable) Design Intensive with Jenna Johnson

S7 E4: How to Structure, Price, Market, and Sell Design Intensives

The Design Minimind

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The Design Minimind

Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this episode, Alex of Arcoiris Design Studio is back on the pod to talk all things semi-custom websites, and why it might just be the best thing for small boutique studios looking to scale without the stress.

They talk through how starting with a solid template can still lead to a high-end, unique result for clients, why not every business needs (or benefits from) a custom build, and how setting boundaries around scope and timelines can protect your time and profitability. This episode is full of helpful tips on creative direction, client communication, and finding smart ways to grow sustainably.

Whether you’re considering building a template shop, white-label web development offers, or simply want to streamline your process, this convo is full with honest insights and actionable takeaways.

Guest Information:

Guest Name: Alex McGinness

Guest Business Name: Arcoiris Design Studio

Guest Website: arcoiris.design

Guest Instagram: @arcoiris.design.studio

Links Mentioned:

S5 E23: Using Intuition in Your Design Process with Alex McGinness

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The Design Minimind

Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this solo episode, Jen’s chatting all about how she’s refined and streamlined her brand and web design process to better serve both her clients and her business.

She emphasizes customizing workflows to fit different client needs, cutting unnecessary steps, and focusing on high-value tasks. Key changes include reducing client calls, minimizing lengthy brand strategy, and relying on simple, effective communication tools with her clients.

Jen also shares practical tips such as live refinement sessions, unlimited revisions within a set time frame, and delivering social-media-ready assets upon off-boarding. These process shifts have saved time, allowed her to take on more projects, all while maintaining a high-quality client experience.

Links Mentioned:

S9E3: Steal My Web Design Process

S5E14: Iterating on the One-Concept Method

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The Design Minimind

Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design, processes, brand and web design