Best of : Audience Research is better than Keyword Research Podcast Por  arte de portada

Best of : Audience Research is better than Keyword Research

Best of : Audience Research is better than Keyword Research

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Edd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.

• High-volume keywords are often highly competitive and don't convert well
• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates
• Audience research helps identify specific needs of different customer segments
• Understanding demographic, psychographic, and behavioral factors is essential
• Different audience segments (like OAPs vs gamers) have entirely different content needs
• Long-tail keywords have lower search volumes but higher conversion rates
• Practical steps include surveys, social media listening, and analytics review
• Testing and iterating based on audience feedback improves results
• Tools like Keywords People Use help identify specific customer questions

You can find links to everything mentioned in the show notes. Connect with Edd on LinkedIn and Blue Sky, try Keywords People Use at keywordspeopleuse.com, or visit eddawson.com for consulting.


SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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