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Leadership isn't just about managing people—it's the foundation that builds extraordinary brands. In this candid exploration of business growth, Ty Cobb-Backer reveals how leadership philosophies directly impact brand development and market presence.

At its core, effective leadership requires mastering self-management before attempting to guide others. Leaders must inspire trust, cast clear vision, make difficult decisions, and develop the art of delegation. As Ty shares from personal experience, "People do what you inspect, not what you expect"—highlighting how active monitoring and feedback drive desired outcomes far more effectively than simple expectations.

This leadership approach transforms a simple roofing company into a powerful marketing organization that builds both homes and people. Your brand exists in three crucial media spaces: rented (social platforms), earned (reviews/referrals), and owned (website/email lists). Each requires strategic attention to create the omnipresence that generates trust. Remember, most potential customers need 11-13 touch points before making that first call.

What truly separates thriving brands from struggling ones is culture. When team members feel empowered to contribute ideas without fear of rejection, they take ownership. This ownership mentality—visible when employees proudly wear company gear off-clock or enthusiastically recommend services to friends—creates an army of authentic brand ambassadors who amplify your reach exponentially.

Ready to transform your leadership approach and build a brand that stands for more than just products or services? Listen now to discover how vulnerability, transparency, and empowerment create the unshakable culture that turns customers into believers and employees into champions.

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The roof over your home protects everything you value, your family, possessions, and the structural integrity of your biggest investment. Yet most homeowners don't think about their roof until water starts dripping from the ceiling. By then, damage has already begun.

In this value-packed episode, Ty Cobb-Backer reveals his proven seven-part framework for effective roofing communication that helps contractors connect with homeowners on a deeper level. This isn't about high-pressure sales tactics or quick closes, it's about genuinely serving homeowners by addressing their real concerns and providing solutions that deliver lasting peace of mind.

Ty walks through each element of the framework from creating a compelling hook that resonates with homeowners' emotions to positioning yourself as a trusted guide rather than just another contractor. You'll learn how to reframe pricing conversations around value and protection rather than cost, craft clear action plans that build confidence, and deliver calls to action that feel helpful rather than pushy.

What sets this approach apart is its authenticity. Throughout the episode, Ty shares candid stories of both successes and failures, emphasizing the importance of making things right when mistakes happen. The focus remains squarely on building relationships through what he calls "the three-legged stool" – creating repeat customers, generating referrals, and earning positive reviews.

Whether you're a roofing contractor looking to improve your sales approach, a homeowner wanting to understand what to look for in a quality contractor, or an entrepreneur in any field seeking to build stronger customer relationships, this episode delivers actionable insights you can implement immediately. Listen now to transform your approach to communication and discover why a solid roof isn't just about shingles – it's about providing genuine peace of mind.

Welcome to The Brandon T. Adams Audio Experience, hosted by entrepreneur, investor,...

Listen on: Apple Podcasts Spotify

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

https://podcasts.apple.com/podcast/id171271486

1https://open.spotify.com/show/3sNj9u1DaJTSqk88ZWkBns?si=94538ab990df48cf

https://www.iheart.com/podcast/269-behind-the-toolbelt-271027110/

You can find us on Facebook and instagram

https://www.youtube.com/channel/UCWoTMarRV_h-gKZErp7KQAw/

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"Men and women lie, numbers don't." These words from sales expert Shai perfectly capture his data-driven approach to transforming the home services industry. After 16 years mastering the art of in-home sales, Shai has helped over 1,000 sales representatives close more than $300 million in deals and built his own company from zero to $20 million in just 18 months.

What separates Shai's approach from conventional sales wisdom is his emphasis on systems over charisma. While many sales leaders focus on personality and motivation, Shai builds step-by-step processes that can be taught, measured, and replicated. This systematic approach allows companies to scale rapidly without sacrificing quality or consistency.

The foundation of Shai's success lies in how he engineers company culture from the ground up. Before launching Title Remodeling, he and his business partner identified 50 specific traits they wanted in team members—not generic qualities like "hardworking" but specific lifestyle preferences and values. This intentional culture-building creates an environment where people genuinely want to work, strengthening recruitment and retention.

Their setter-closer model exemplifies this systematic approach: 22 door knockers set appointments that 17 closers then convert to sales. Each role has clear metrics (door knockers must set four demonstrations weekly; sales representatives must generate $50,000 quarterly), removing subjectivity from performance evaluations. This clarity creates confidence among team members, who understand exactly what's expected and how to succeed.

Perhaps most fascinating is Shai's focus on velocity—the speed at which leads convert to sales, projects get completed, and teams get paid. This emphasis on momentum explains why his retail door-knocking approach generates approximately $2 million monthly without relying on insurance claims or storm damage work. By knocking today for appointments tomorrow (or even today), his team creates consistent cash flow regardless of weather conditions.

For those struggling with confidence in sales, Shai offers practical wisdom: focus on small wins rather than just closed deals. Getting to the kitchen table for a presentation or convincing a homeowner to let you inspect their roof are victories worth celebrating. This incremental approach builds momentum that eventually leads to greater success.

Ready to transform your sales approach? Check out One Cal

Welcome to The Brandon T. Adams Audio Experience, hosted by entrepreneur, investor,...

Listen on: Apple Podcasts Spotify

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

https://podcasts.apple.com/podcast/id171271486

1https://open.spotify.com/show/3sNj9u1DaJTSqk88ZWkBns?si=94538ab990df48cf

https://www.iheart.com/podcast/269-behind-the-toolbelt-271027110/

You can find us on Facebook and instagram

https://www.youtube.com/channel/UCWoTMarRV_h-gKZErp7KQAw/

https://www.instagram.com/tcbacker/

https://www.facebook.com/photo/?fbid=991937949647176&set=a.409382311236079&__tn__=%3C