Episodios

  • AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers
    Jul 11 2025

    On today’s podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it comes to AI adoption. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Professor and AI Advisor to the Deans at Rice Business School and Founder and CEO of AI company DemistifAI Kathleen Perley. Listen everywhere and watch on YouTube and Spotify.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

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    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-behind-numbers-ai-made-simple-make-ai-approachable-with-kathleen-perley-rice-university

    © 2025 EMARKETER

    Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

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    30 m
  • Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
    Jul 9 2025

    On today’s podcast episode, we discuss Every Man Jack’s performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-standing-men-s-grooming-market-with-every-man-jack-reimagining-retail

    © 2025 EMARKETER

    Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

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    29 m
  • AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
    Jul 8 2025

    In today’s episode, we talk about how AI has changed finserv’s approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business Development Rob Rubin, Analysts Lauren Ashcraft and Jacob Bourne.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-agi-coming-how-will-change-everything-and-behind-numbers-podcast-banking-payments-show-ai-turning-bank-marketing-upside-down-what-will-disrupt

    © 2025 EMARKETER

    Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

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    25 m
  • AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
    Jul 7 2025

    On today’s podcast episode, we discuss the second biggest digital ad player’s (Meta) vision for the future of ads, if it will lead to money saved or more commercials, and why the 30-second AI-made TV ad for Kalshi matters more than most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-ads-2k-meta-kalshi-reimagined-ad-world-behind-numbers

    © 2025 EMARKETER

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    23 m
  • AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
    Jul 3 2025

    On today’s podcast episode, we discuss what area of people's lives artificial general intelligence (AGI) will change the most, the argument for AI developers asking permission from society to build these models, and when AGI might actually get here. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Grace Harmon. Listen everywhere and watch on YouTube and Spotify.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-agi-coming-how-will-change-everything-and-behind-numbers

    © 2025 EMARKETER

    Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

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    28 m
  • What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
    Jul 2 2025

    On today’s podcast episode, we discuss the ingredients of Walmart’s current recipe for success and the technology that’s most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-reimagining-retail-what-makes-walmart-unstoppable-retail-empire-reinventing-itself

    © 2025 EMARKETER

    Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

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    25 m
  • Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
    Jun 30 2025

    On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can. Then we look at how smart humans are compared to current AI models. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-btn-artificial-general-intelligence-explained-will-ai-smarter-than-us

    © 2025 EMARKETER

    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

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    26 m
  • What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers
    Jun 27 2025

    On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen if Google preemptively broke itself into smaller pieces, if online shopping flatlined, and if the audio ad space doubled in size in short order. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analysts Blake Droesch and Max Willens. Listen everywhere and watch on YouTube and Spotify.

    To learn more about our research and get access to PRO+ go to EMARKETER.com

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-btn-what-if-google-broke-itself-up-online-shopping-stopped-growing-audio-ads-exploded

    © 2025 EMARKETER

    Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

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    31 m