Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

Burnout isn’t a badge of honor - and in 2026, beauty business owners are done building businesses that drain them.

Today Elli and I sit down for a candid conversation about what it really takes to scale smart - without sacrificing your sanity. From moving out of side-hustle mode to building a business that supports your actual lifestyle, this episode is packed with real talk and strategic takeaways.

I also share a behind-the-scenes look at my upcoming retreat, including insights into product development, sponsorships, and what’s next for beauty CEOs ready to grow on their terms.

Inside this episode:

✨ Elli’s journey from side hustle to full-time CEO
✨ The #1 question to ask before scaling your business
✨ How to stop white-knuckling your to-do list and start delegating
✨ Why imposter syndrome can sneak in during seasons of growth
✨ What your business model needs to actually support your life
✨ A preview of the retreat that’s helping beauty leaders plan for 2026 with clarity and confidence

If you’ve been stuck in busywork, unsure if your current model can grow with you - this episode is your permission slip to shift, delegate, and design a business that actually fits your goals.

Let’s scale smarter, not harder.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

What happens when a bridal makeup artist and an Air Force engineer team up? A total transformation of how wedding vendors run their businesses.

Today I have a sit down with Indi and Heraldo of Studio 85, the power couple behind the world’s #1 ranked Dubsado consultancy for the wedding industry.

Indi shares how she went from burnout in a seasonal bridal makeup business to building a systems-first empire. Heraldo brings his background in engineering to the table, revealing how their processes have helped over 130 beauty and wedding professionals reclaim their time, boost client experience, and actually enjoy their businesses again.

Inside this episode:

✨ How a seasonal business led Indy to hit her systems breaking point
✨ The unexpected lessons from Heraldo’s Air Force background
✨ Why Dubsado is more than just automation – it’s about freedom
✨ How they helped creatives save 97% of their time
✨ What COVID taught them about pivoting, e-commerce, and resilience
✨ The exact systems every wedding vendor needs to go pro behind the scenes

If you're stuck in the admin overwhelm or relying on spreadsheets to run a luxury service - this episode is your invitation to think bigger, streamline smarter, and finally step into the CEO seat.

Let’s build backend systems that are as beautiful as the work you create. 💻💄

Connect with Indi and Heraldo

Instagram: www.instagram.com/studioeightyfive_/

Website: www.studioeightyfive.info/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

🎉 One year of the Beauty Industry Leaders Podcast – and over 10,000 downloads! We're celebrating big milestones and even bigger lessons.

In this episode we reflect on a year of showing up, learning, growing, and building a powerful community of beauty business leaders. From upcoming retreats to behind-the-scenes shifts, let's pull back the curtain on what’s really working.

But the heart of today’s conversation? Virtual assistants - and why hiring one might just be the best decision you make for your business (and your sanity).

I'm going to share how bringing on a VA changed everything: more freedom, more focus, and way less stress. If you’re doing all the things and feel like you’re running on fumes, this is your wake-up call.

You’ll walk away with practical tips to get started, including how to:
✨ Clearly communicate your needs and expectations
✨ Create a brand kit that saves time and keeps things on-brand
✨ Build smooth onboarding systems so your VA can hit the ground running
✨ Know when it’s time to ask for help - and how to find the right support

Plus, we dive into the Booked, Banked, and In-Demand program - your roadmap to scaling sustainably and hiring with confidence.

This is more than delegation. It’s about protecting your peace, avoiding burnout, and stepping fully into your CEO role.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/