The Triple-A Norfolk Tides switched from a traditional brand to one based on a Neptune seahorse just over a decade ago. The new brand tells a number of stories about the ecology and the culture of Virginia's Tidewater region.

Guests include:

• Joe Gregory, General Manager, Norfolk Tides
• Sarah Peterson, Naturalist
• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

The Triple-A Rochester Red Wings are one of the longest-tenured teams not only in Minor League Baseball, but all of sports. The team pre-dates a certain hockey team of the same name by two years.

Guests include:

• Naomi Silver, President, CEO, COO, Rochester Red Wings
• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
• Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

The Fresno Grizzlies have a brand based on an iconic, extinct animal that is featured on the California state flag, the California Grizzly. Additionally, they are innovators in alternate brands, launching the MiLB food frenzy with their groundbreaking Tacos identity.

Guests include:

• Jonathan Bravo, Director, Marketing & Communications, Fresno Grizzlies
• Sam Hansen, Insta @samfromftk
• Ranger Amy Burnett, Insta @therealrangeramy
• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

The brand new High-A affiliate of the Texas Rangers is the Hub City Spartanburgers, who play in Spartanburg, South Carolina. Their burger-based brand gets into all the condiments, and then some! Guests include:

• Tyson Jeffers Hub City Spartanburgers
• Steve, Beacon Drive-in website
• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

As we launch the 2025 baseball season, longtime Minor League Baseball reporter and commentator Ben Hill stops by to discuss new logos, minor league baseball culture, and Weird Al Yankovich.

Find Ben Hill here:

• Show Before the Show podcast
• MiLB News milb.com
• Baseball Traveler newsletter

Also on this episode:

• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

The Washington Wild Things have played in the independent Frontier League since 2002 with a logo that features a sunglasses-wearing animal. In this episode we delve into just what that animal is.

Guests include:

• Christine Blaine, CEO, Washington Wild Things
• Dino Guarino, Dino Guarino Gallery
• Ranger Amy Burnett, Insta @therealrangeramy
• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

Thomas Harding has covered the Colorado Rockies for more than a quarter century, and during that time has developed an interest in sports design and even created some of his own logos. He joins from Spring Training in Arizona to discuss the history of Rockies branding, sports branding at large, and some of his own work.

• Thomas Harding, Twitter @harding_at_mlb
• Dan Simon, Studio Simon, www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

The Jupiter Hammerheads nickname was chosen by schoolchildren in the late '90s, and has endured to this day. Guests this week include

• Brennan Erlandsen, Broadcasting and Media Relations Coordinator, Roger Dean Chevrolet Stadium
• Jake Rosner, Cox Science Center, www.coxsciencecenter.org
• Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign
• Threads @baseballbydesign
• Bluesky @baseballbydesign.bsky.social
• linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.