In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Bianca Bolouri, Vice President of Global eCommerce at Wella Company. Bianca shares how her experience at L’Oréal and her work at Wella have shaped her approach to leading teams, building culture, and driving growth in a rapidly changing beauty and professional care landscape.

She discusses how a mix of global beauty expertise and startup energy enables Wella to balance speed and discipline across its consumer and professional businesses. Bianca also shares her perspective on the evolving role of DTC, the emergence of pro-grade products for home use, and how global trends in beauty are shaping consumer expectations in other categories.

• L’Oréal’s culture creates leaders who thrive under high expectations, adaptability, and ownership
• DTC is not dead, but serves a different role today as a brand-building and loyalty engine
• Global beauty trends, like pro-grade at-home care and compressed innovation cycles, are redefining consumer expectations across categories

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rick LaBerge, Chief Commercial Officer of HARIBO of America. Rick shares how HARIBO has grown household penetration in the U.S. from 10 to 28 percent in the last decade while staying focused on its founding values of quality, trust, and childlike happiness.

He discusses the unique challenges and advantages of working for a century-old, family-run company with deep roots in care, as well as the importance of manufacturing locally and understanding the American shopper. Rick also highlights how HARIBO is translating the joyful, colorful in-store candy experience to digital commerce, and what it takes to build lasting retailer relationships.

Key takeaways

• Long-term thinking drives growth. HARIBO’s U.S. success stems from investing in local manufacturing, understanding seasonal rituals, and making product decisions with generational goals in mind
• Brand values create differentiation. Staying focused on joy, quality, and trust has helped HARIBO outperform competitors in a crowded candy category
• Digital experience matters. Translating HARIBO’s visual, sensory brand into eCommerce environments has been key to driving conversion online

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Andrea Zahumensky, President of North America Baby and Child Care Transformation and Canada at Kimberly-Clark. Andrea shares how the company’s long-standing commitment to solving consumer problems through science and innovation continues to guide its growth.

She discusses how leading with care, both internally and externally, becomes more powerful when backed by results, and how challenger brands have helped sharpen Kimberly-Clark’s go-to-market strategies. Andrea also reflects on the importance of authenticity in leadership and the culture shifts required to move with speed at scale.

Key takeaways

• Performance enables care. Delivering results creates the resources to reinvest in solving real consumer problems
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• Challenger brands can expose blind spots. Kimberly-Clark’s response in diapers reshaped its innovation strategy
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• Authenticity builds trust. Leading with emotion has become Andrea’s superpower as an executive

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