In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B affiliate marketing, emphasising the role of technology, content-driven affiliates, and the significance of human interaction in building successful partnerships.

Key segments of this podcast and where you can tune in to go direct:
[05:05] The Growth of B2B Affiliate Programs
[11:30] Global Strategies for Local Markets
[26:11] Future Trends in B2B Affiliate Marketing

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