Episodios

  • Guitar Lessons Business

    Guitar Lessons Business
    May 24 2025
    Bradley Fish - Bradley Fish Guitar On a Being the Guy That Helps the Guy: "I remember at one point, he was like, dude, do you wanna do some more loops? I'm the number two producer in the world." There are two levels of cool: Those that know how to play guitar and everyone else below them. Playing guitar is a skill that many want, some achieve and a few master. But how do you learn how to play a guitar? Bradley Fish knows how to play guitar and has been doing it for decades. He has travelled the world and played instruments in all corners of the globe. On top of that, he has trained hundreds of students to play guitar. But what is your goal with learning how to play guitar. As a professional musician, the business can be tough. Bradley opens up about the realities of making it in the music business, the changing landscape for artists, and why so few bands ever achieve major label success. He dives into his teaching philosophy, the evolution of technology in music education, and how he’s adapted his business to offer one-on-one guitar lessons both in person and online. Plus, Bradley gives us an exclusive peek inside his state-of-the-art music studio filled with unique instruments from around the world, and talks about his innovative approach to connecting with students. Listen as Brad details how he trains people to play guitar, and what he has learned in the 40 plus years of teaching people the fine art of guitar playing. Enjoy! Visit Bradley at: https://bradleyfish.com/ Podcast Overview: 00:00 High School Audiophile Nostalgia 09:19 Unexpected Discoveries in Madison Clubs 11:31 Odds of Band Success 15:45 Simple Songs, Complex Insecurities 25:21 "Unexpected Gig Opportunity" 29:01 Experience Quality, Higher Cost 34:45 "Exploring Diverse String Instruments" 37:22 Music Recomposition and Innovation 43:37 Affordable Home Recording Revolution 48:43 Music Lessons: No Judgments 54:38 "Musician's Improvised Summer Journey" 57:45 Bicycle-Powered Musical Setup 01:05:17 Interactive Online Music Lessons Podcast Transcription: Bradley Fish [00:00:00]: One in 40,000 bands will get a major label deal, and of the one in 40,000, one in 12 will actually make money at it. James Kademan [00:00:08]: So how long have you been in the music game? Bradley Fish [00:00:10]: Thirty years ago. And I started teaching guitar when I was 16. I saw Jethro Tull. I love them as a teenager. Yeah. I love them. And when I saw them live, it was like, like, they're really human. It wasn't that great. Bradley Fish [00:00:24]: It was okay. A lot of these bands, they're spending so much to promote, to produce, all that stuff that they're not really making up with. James Kademan [00:00:31]: You've seen so much of different people with finger styles, different guitars, different likes as far as music and stuff like that. So, you know, like, oh, you wanna play this? This is what you gotta do. Bradley Fish [00:00:41]: So much of the stuff, the instrument makes a big difference. Alright. You know? You play the sitar and it sounds like Indian music just right off the bat. James Kademan [00:00:49]: So from a business point of view with you teaching, how long have you been doing this? Bradley Fish [00:00:53]: It's my fortieth year. Fortieth year, dude. Yeah. James Kademan [00:00:57]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally and written by the Bank of Sun Prairie, Calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Bradley Fish of Bradley Fish Music. So, Bradley, how Fish it going today? Bradley Fish [00:01:19]: Awesome. Thanks for having me. James Kademan [00:01:20]: Man, we are in your studio, and holy cow. We got all kinds of stuff going on.
    Más Menos
    Menos de 1 minuto
  • Navigating the Dementia Journey

    Navigating the Dementia Journey
    May 9 2025
    Hannah Klassy - Dementia Dimensions On a Knowing What is Good For You: "What is good for your heart is also what's good for your brain." What is dementia? Do you know someone with dementia? How can you help someone with dementia? These are some of the questions that people often ask when confronted with a loved one, parent or sibling that may be having a hard time. These are the questions that Hannah Klassy can help you answer. Hannah Klassy started Dementia Dimensions to help people navigate the confusing world of dementia, helping her clients help their loved ones to stay sharper, longer. Hannah shares her journey from working as a speech-language pathologist in memory care facilities to founding her own business dedicated to helping individuals with dementia and their caregivers. Together, they break down common misconceptions about dementia, discuss the different stages and types, and highlight the emotional challenges faced by both patients and families. Hannah stresses the importance of early planning, maintaining independence, and building a strong support team—while also sharing practical advice on brain health and daily living strategies. If you or someone you love is affected by dementia, or if you're simply curious about how one business is making a difference in the world of elder care, you won't want to miss this insightful and compassionate conversation with Hannah Hammond of Dementia Dimensions. Listen as Hannah shares some insights she has gained so that you are prepared when you find others, or maybe even yourself, heading towards a life with dementia. Enjoy! Visit Hannah at: https://www.dementiadimensions.org/ Podcast Overview: 00:00 Understanding Alzheimer's and Dementia Progression 04:26 Understanding Alzheimer's and Dementia Types 07:20 Complexities of Daily Hygiene Tasks 10:50 Respecting Wishes in Cognitive Decline 14:05 Health Care Communication Challenges 18:56 Heart-Healthy Lifestyle Boosts Brain Health 19:52 Diet, Brain Stimulation, and Sleep 24:00 Networking for Caregiver Business Growth 27:48 Supporting Dementia Communities Together 29:40 Brain Scans for Alzheimer's Diagnosis 34:45 "Importance of Seeking Support" 36:25 In-Home Care Challenges and Solutions 41:36 Speech Therapy and Business Growth 44:28 Building Trust Through Familiarity 45:42 Free Home Safety Consultations 48:56 Elder Law and Financial Planning Podcast Transcription: Hannah Klassy [00:00:00]: Cognitive activities. So just stimulating your brain, turning it on. I I you know, people are like, well, what can be good for my brain? If if your brain's feeling challenged or, say, even learning a new recipe, learning new things, as long as your brain is getting turned on and you're thinking, that's good for you. James Kademan [00:00:19]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Hannah Klassy of Dementia Dimensions. So, Hannah, let's, start with what is Dementia Dimensions. Hannah Klassy [00:00:45]: Sure. Thanks for having me. James Kademan [00:00:46]: Yeah. Thanks for being on the show. Hannah Klassy [00:00:48]: Yeah. Yeah. So I am sole owner and founder of Dementia Dimensions. It really is where I help, people navigate the challenges through dementia and dementia care. That could be those living with dementia, families, caregivers. That's kind of the simple version of it. James Kademan [00:01:05]: Alright. Hannah Klassy [00:01:06]: There's a lot to Dementia, dementia care, especially if you receive a diagnosis. And so because there are so many challenges in just the navigation of it,
    Más Menos
    Menos de 1 minuto
  • Scaling Seasonal Success: Inside the Growth of Lang Lighting and Decor

    Scaling Seasonal Success: Inside the Growth of Lang Lighting and Decor
    May 16 2025
    Brandon Lang - Lang Lighting and Decor On a Knowing What People Want: "And people like quick. They want their stuff done yesterday." The evolution of how a business came to be and grow is always interesting. With Brandon Lang, of Lang's Lighting and Decor, he started making elaborate haunted houses for the neighborhood and now runs a successful lighting and decor business. Brandon shares how an epic backyard haunted house for Halloween—built with his brother Dustin, a pile of recycled cardboard, and a garage full of ambition—sparked their passion for decorating and community connection. After their mega-popular haunted house was shut down for safety reasons, the brothers channeled their creative energy into a new business: helping families transform their homes with professional-grade Christmas and landscape lighting. Listen as Brandon pulls back the curtain on launching their company out of their dad’s garage, facing the countless challenges of growth (from tangled bins of holiday lights to wrangling their first employees), and figuring out how to scale quality work without losing the personal touch. If you’ve ever wondered what goes into making neighborhoods dazzle during the holidays—or dreamed of turning your favorite hobby into a full-time pursuit—this episode will leave you inspired, entertained, and maybe ready to up your own lighting game. Enjoy! Visit Brandon at: https://langlightingllc.com/ Podcast Overview: 00:00 Neighborhood Halloween Maze Tradition 05:48 "Haunted House Dream Deferred" 08:00 Haunted House Revival Idea 09:24 Classy Holiday Light Installation 14:25 Festive Neighborhood Light Rivalry 16:00 "Lang Lighting's Commercial Expansion" 20:10 Seasonal Income Solutions Pursuit 23:46 Investing in Quick Product Turnaround 27:54 Streamlining Quoting Efficiency 30:25 Hiring Decision: Seasonal Part-Timer 33:59 Dad Joins Family Business 35:30 Hiring Struggles and Decisions 40:46 Business Growth Through Networking 41:29 "Embrace Strengths and Delegate" 46:50 Training Challenges for New Employees 50:39 Lighting Services Podcast Transcription: Brandon Lang [00:00:00]: Yeah. I think the what's great about the work that we do is like we get to see almost instant gratification. You put lights on the house, you turn it on and boom. James [00:00:11]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at drawincustomers.com. We are underwritten by the Bank of Sun Prairie, and today, we're welcoming slash preparing to learn from Brandon Lang of Lang Lighting and Decor. So Brandon, how is it going today? Brandon Lang [00:00:37]: Today is going good. Weather's weather's nice. James [00:00:40]: It's a good day for lighting and decor. Brandon Lang [00:00:42]: Yeah. It's always a good day for lighting and decor. James [00:00:44]: Nice. Tell us really quick. How long has Lang Lighting been around? Brandon Lang [00:00:48]: So, we established the company in 2018. Okay. And, it was just me and my brother starting off as a hobby and today, we have three full time employees, two part time and then Dustin and I. James [00:01:04]: Nice. So. How do you get into the lighting business? Brandon Lang [00:01:08]: Wow. James [00:01:09]: I didn't mean to be that extreme but Brandon Lang [00:01:12]: Where to begin? Alright, so, Dustin and I, we started off essentially decorating for the holidays. That was kind of, where the love and the passion came from. James [00:01:24]: Your own houses? Brandon Lang [00:01:25]: Yeah. So, just growing up, dad's house, mom's house, we just had this love of like, most of the time parents would handle the indoor stuff and we were like we're On to just tackle the outdoor stuff. Like Lang Christmas lights, you know,
    Más Menos
    Menos de 1 minuto
  • Tax Strategies for Business Owners

    Tax Strategies for Business Owners
    May 2 2025
    Dean Vance - Vance and Associates CPA On a the Brutal Truth About the CPA World: "It's the people who are not part of the orthodoxy who are outside the box that ask those, quote, unquote, 'silly questions', that actually dig in. 99% of this space has been following a fallacy about things." As an entrepreneur, the government rewards you, kind of, for building your business to create jobs and keep the economy moving. But these rewards are typically given as tax breaks that are not at the forefront of the minds of accountants. You know them the professionals that you trust to know the tax code to help minimize your tax burden. Dean Vance is a CPA that comes at this from a different angle. Dean has an eye and a mind for helping business owners navigate the tax code to make sure they are taking advantage of the opportunities the tax code offers them. Dean Vance of Vance and Associates CPA talks taxes, accounting, and small business finance. As a seasoned CPA with nearly thirty years of experience, Dean shares the ins and outs of tax strategy, the importance of tax planning, and why having someone regularly “look under the hood” of your business books can make all the difference. The conversation covers everything from the often-overlooked tax opportunities for small business owners—like paying your kids to work in your business—to the crucial role of systems, checklists, and company culture in building a successful business. Dean also gives listeners a peek behind the scenes of his own firm, discusses the value of industry specialization (“riches are in niches!”), and highlights the human side of accounting, including personality fit and team building. Along the way, James and Dean swap stories about navigating the real challenges and triumphs that come with entrepreneurship, making this episode a must-listen for business owners who want to stop leaving money on the table and start running a leaner, smarter operation. Whether you’re dreading tax season or just want to better understand the numbers driving your business, you’ll find plenty of practical wisdom—and maybe a little inspiration—in this week’s conversation. Listen as Dean shares some tax tips, as well as offers you things to look for when searching for a professional to help you with you tax strategy. Enjoy! Visit Dean at: https://www.deanvancecpa.com/ Podcast Overview: 00:00 "From Bakery Job to Business Owner" 05:40 Atypical, Big-Picture CPA 12:48 Decoding Business Patterns Mystically 16:47 "Fridays: Cakes, Beer, and Nostalgia" 23:55 Law School Decision and Karma 30:43 "Tax Return Amendment Review Process" 33:21 Bookkeeping for LLCs and Corporations 38:16 "Bimonthly Financial Meetings Routine" 46:38 "Inside vs. Outside the Box" 50:56 Leveraged Medical Supply Deduction Strategy 56:37 The Rosetta Stone's Impact 01:02:57 Choosing a Trained Tax Strategist 01:04:03 Captive Insurance Company Basics 01:12:20 S Corp vs. C Corp for E-commerce 01:15:47 Client Assessment and Discovery Process 01:19:54 "Entertainer Computes Cost of Labor" 01:27:50 "Creedal Country: Merit Over Origin" 01:33:57 Basement Drywall Experience 01:35:56 "Opportunity and Ambition Dynamics" 01:44:42 "German Cultural Traits & Influence" Podcast Transcription: Dean Vance [00:00:00]: Third would be tax planning, I guess, generally. You want a professional who knows what they're doing to In go through your books and say, hey. Just like I mentioned with my with the the the prospect that that turns into a client was, you know, just have somebody who does this all the time. Right? Take a look at your books and take a look at your tax returns. Okay? Is there is there a fidelity between the closing of your books and your tax return? So you check all these different things, one. And then two, you can look at how they're situated legally, how how their entity is set up legally. Right? James [00:00:35]: You have found Authentic Business Adventures,
    Más Menos
    Menos de 1 minuto
  • Using Authentic Leadership in Business

    Using Authentic Leadership in Business
    Apr 25 2025
    Tammy Cho - Path to the Heart On a Question Every Entrepreneur Should Routinely Ask Themselves: "Where are you not allowing yourself to be yourself, your authentic self?" We push and we grind and we hustle and we push some more. As entrepreneurs we do all of this in the name of success, freedom, happiness and perhaps a bit of stubborn ego. Pushing this hard can sometimes put us in a position of forgetting who we truly are. Even forgetting what we really want out of life and our business. Without realizing, or remembering what we are pushing for can lead to less success than we are capable of achieving, and possibly even worse, often in the form of health and wellness issues. Tammy Cho, founder of Path to the Heart, went down this path and realized it. She got up, changed course and now helps others explore the powerful intersection of personal healing and authentic leadership. Tammy shares her remarkable transition from working as a high-achieving nurse—who ultimately faced burnout and a life-changing panic attack—to creating a unique business dedicated to helping high achievers reconnect with their authentic selves. We’ll hear how her personal story of emotional struggle, navigating therapy, mastering NLP, and discovering energy work and psychosomatic therapy inspired her mission to serve entrepreneurs searching for more meaning and alignment in both their personal and professional lives. Tammy discusses the importance of self-awareness, energy leadership, and recognizing the masks many of us wear as business owners. Tammy opens up about her face and body analysis work, explaining how our physical features can reveal invisible blocks to our potential, and how aligning our mind, heart, and body can amplify our presence and leadership in any room. Listen as Tammy shares some powerful insights that will have you taking a moment to think about what you want, so you can focus on achieving exactly that. Enjoy! Visit Tammy at: https://pathtotheheart.com/ Podcast Overview: 00:00 Awakening to Emotional Disconnection 05:20 Face & Body Analysis for Healing 14:26 Entrepreneurial Growth Through Mindfulness 19:07 Embrace Unplanned Exploration 25:39 Face Analysis for Personal Empowerment 28:25 Facial Changes from Emotional Shift 35:42 "Uncovering Authentic Leadership" 42:31 Alignment: Mind, Heart, Soul, Will 47:49 Face Analysis Insight Session 48:41 Exploring Authentic Self Through Reflection 57:48 Grounding and Alignment Guidance 01:04:36 "Exploring Spiritual Expression" Podcast Transcription: Tammy Cho [00:00:00]: What makes someone when we go into a room actually command the room? Like, what what is that? It's when they're actually aligned in their mind and their heart and their soul and their will. Like, when you are in alignment in all these places, that's when your energy essence, you're leading the room by that. And it really doesn't matter what strategy, what words you're using because you're in alignment. It's just like you're in conviction. James [00:00:32]: You have found Authentic Business Adventures, the business program that brings you the struggles, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found In the podcast link On at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Tammy Cho of Path to the Heart. So, Tammy, how is it going today? Tammy Cho [00:01:00]: It's going very well. Beautiful weather over here, James. I'm Cho delighted to have this conversation with you. James [00:01:06]: Yeah. I'm excited because you I know NLP is a part of what you to, but just for the audience here, how about you let us know what is Path to the heart? Tammy Cho [00:01:14]: Yeah. I'd love to. Path to the heart to the heart was essentially,
    Más Menos
    Menos de 1 minuto
  • Helping Pets With Cancer

    Helping Pets With Cancer
    Apr 11 2025
    Beth Viney - Czar's Promise On Getting Bad News About Your Beloved Pet: "Caring for Pets with Cancer: It's kinda like you get a glazed look over your face, your your throat sinks down into your stomach, and you have a thousand questions and not a lot of answers." Pets hold a special place in our hearts. They lift us up when we're down and lift us even higher when we're doing alright. They show us what is really important: food, water, naps, a few snuggles and maybe scratching that one spot that makes your leg shake for joy. But pets are living, breathing and loving creatures and living creatures can get sick, just like us. This is especially challenging with a pet that doesn't have a great way of expressing all that they are feeling in regards to their health. Beth Viney is the founder of Czar's Promise, a non-profit that helps pet owners navigate the options when they find out their pet has cancer. This includes information and resources to help you as a pet owner. Listen as Beth explains how you can help you pet, before they have cancer and just in case they are diagnosed with cancer. She shares her wisdom, passion and drive and is doing all she can to make our incredible pets as happy, healthy and helpful as possible. Enjoy! Visit Beth at: https://www.czarspromise.com/ Podcast Overview: 00:00 Pet Cancer Support and Guidance 06:00 A Dog's Impact on Life 08:04 Commitment to Pet Cancer Aid 11:27 Pet Diagnosis: Factors and Options 14:43 Pet Cancer Diagnosis Steps 17:12 Navigating Pet Cancer Treatment Challenges 23:08 Hidden Illness in Pets 25:00 Pet Health: Vet Visits & Grooming 28:22 Journey Through Pet Cancer Struggles 32:17 Pet Insurance Gap and Czars Promise 35:23 Czars Promise: Young Nonprofit Grows 37:19 Supporting Madison's Veterinary Oncology Pets 41:08 Veterinary Cancer Support Network Formation 46:17 COVID Impact on Pet Cancer Treatment 47:42 Veterinary Costs Rise Post-COVID 52:15 "Future Goals for SARS Promise" Podcast Transcription: Beth Vinny [00:00:00]: Dogs can be incredibly stoic. They can hide discomfort very well, through their nature. Some dogs more than others, as well as cats. And for the most part, cancer isn't diagnosed until, okay, all of a sudden it's there. James Kademan [00:00:22]: You have found Authentic Business Adventures, the business program that brings you the struggles, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Beth Viney of Czars Promise. So Beth, how is it going today? Beth Vinny [00:00:46]: Oh, it besides being a rainy day and muddy paw day, it's going great. Thank you. Day. It's muddy paw day. James Kademan [00:00:52]: I'm excited. Today, we're talking dogs. Right? Beth Vinny [00:00:54]: We're talking dogs and we're talking cancer On both dogs, cats, and people. Yeah. James Kademan [00:00:58]: Well, at least that's half good. Right? Beth Vinny [00:01:00]: Yep. That's right. James Kademan [00:01:01]: Tell me what is Czars response? Beth Vinny [00:01:03]: So if you have ever known anybody, human or a pet, that has been diagnosed with cancer, that's what we focus on. Alright. And really our we have two main areas of mission. And one that we do every single day is we work with families throughout Wisconsin and even some other states that come to Madison, Wisconsin for veterinary oncology Czars. Because their pet, their dog or cat has been diagnosed with cancer. And what we do is we help The navigate through that journey. Because when you first hear the words, your dog or your cat has cancer, it's kinda like you get a glazed look over your face, your your throat sinks down into your stomach, and you have a thousand questions and not a lot of answers.
    Más Menos
    Menos de 1 minuto
  • The Emotional Roller Coaster of Business

    The Emotional Roller Coaster of Business
    Apr 18 2025
    Jose Berlanga - Experienced Entrepreneur On the Skills to be a Successful Entrepreneur: "You have to be a little bit crazy, a little bit of a gambler, a little bit of a dreamer." Advice for an entrepreneur from an experienced business owner with years of dealing with the ups and downs of multiple businesses is invaluable. The simple fact is that we do not know it all, and sometimes a story from someone that has lived to tell a tale is a great example, or warning, for us. Jose Berlanga, the entrepreneurial force behind many businesses, from Italian Coffee Shops, to real estate investing. Jose opens up about his journey from launching his first business at just 17 years old in the oil and gas industry, to navigating the highs and lows of real estate development with his brother as a partner. Together, they discuss the realities of entrepreneurship—shedding light on the risks, sacrifices, and the unexpected learning curves that come with building businesses from the ground up. Jose also shares insights from his new books, including “The Business of Home Building,” “Dirt Rich,” and “Quantum Entrepreneurship,” each offering a candid look at what it truly takes to run successful companies and develop the entrepreneurial mindset. You will get an inside look at the importance of choosing the right partners, protecting your business during industry downturns, and why understanding your personal strengths (and weaknesses) are just as critical as managing cash flow. Listen as Jose shares some of his behind-the-scenes struggles and triumphs of business ownership, his hard-earned wisdom and actionable advice straight from someone who’s lived—and survived—it all. Enjoy! Visit Jose at: https://joseberlanga.com/ Podcast Overview: 00:00 Entrepreneurship: Risks and Lifestyle 06:18 Entrepreneurship: The Crazy Gamble 13:44 Balancing Passion and Practicality 16:30 Balancing Professional Dress Codes 23:36 Partnering for Business Success 27:52 Business Debt and Survival Struggles 31:50 Accidental Real Estate Journey 36:58 "Successful Partnerships Require Compromise" 42:28 "Saturday Night Live Skit Memory" 49:58 Prepare for Economic Shifts 57:47 Youthful Business Risk-Taking Insight 01:00:17 Guidance Lines of Credit Explained 01:07:48 Understanding Your Business Role Podcast Transcription: Jose Berlanga [00:00:00]: The biggest mistake that that some of us entrepreneurs make is that when we start making some money and we experience a handful of good years, we get very, very On, and we think that those good years are never gonna end. And instead of putting some money aside, paying paying off some debt, consolidating our operation, we continue to grow and we continue to leverage and expand recklessly. James Kademan [00:00:31]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found In the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls On call extraordinary answering service, and, of course, the Business book. And today, we're welcoming slash preparing to learn from Jose Berlanga of the McCall Media Group, and we're talking real estate, business, and a couple of mistakes along the way. Is that safe to say, Jose? Jose Berlanga [00:01:05]: That's right. How are you, James? James Kademan [00:01:07]: I'm doing very well. I'm doing very well. Thank you so much for being on the show. Jose Berlanga [00:01:11]: Part of my reinvention now, I'm starting to write. I'm already on my third book, having a blast doing In, something that I've been wanting to do for a very long time and finally got around to it. But, but really the my my companies, are several others and umbrella of companies, mostly real estate related. Houstonian Capital, Onyx, Land Partners, On Homes, so on and so forth.
    Más Menos
    Menos de 1 minuto
  • How to Market Yourself

    How to Market Yourself
    Mar 20 2025
    Steve Miller - Be Uncopyable On the Advantages of Marketing: "Better is always beatable." Steve Miller is a marketing gunslinger. As Kelly's dad, and previously as a martial artist, movie stuntman, son of one of the guy's that invented the 8-track cassette, and more entertaining history that helped mold him into an observant marketing guru, he is a man you need to listen to. Every business that has an intention to grow needs to market. But how do you stand out in all of the noise in the world we live in. The secret is to differentiate yourself in a way that is memorable for your soon-to-be customers. Listen as Steve illustrates a few ideas for how you can differentiate yourself and your business in a way that your competition just cannot copy. Enjoy! Visit Steve at: https://www.beuncopyable.com/ Podcast Overview: 00:00 Inside TED: A Creative Dinner Party 07:48 Stunt Career Beginnings 16:04 "Evolution of Trade Shows" 18:45 "Finding and Understanding Your Audience" 22:55 "Breaking into Sales through Connections" 30:48 Innovative Ball Control Concept 34:14 "Understanding Your Customer" 42:44 Demonstration Success Through Participation 44:13 "Strategy Inspired by Truckers" 51:04 "Mattress Mack's Generosity Post-Katrina" 55:14 Final Customer Question 01:01:28 Deming's Legacy: Quality & Benchmarking 01:07:48 Efficient Tablecloth Technique Observed 01:10:15 The Uncopyable Concept Insight 01:19:23 Golfer's New Career in San Diego Podcast Transcription: Steve Miller [00:00:00]: And he sat there, and he was holding a an orange, like, towel cloth, something like that. And and he just kinda would hold it there for a second, and then he and then he would he would, be watching people who were walking Be, and then he would he would find and I found, like, later on, he would he would look for a couple. James [00:00:28]: Oh, interesting. Okay. Steve Miller [00:00:30]: And and as they were walking by, he would just throw it out on the floor. So this orange cloth falls out on the floor, and, of course, it got In, you know, gets their attention. They go, oh, yeah. You know? And he goes, oh, hey. Can you grab that for me? And I go, yeah. And and then then he said then he would say, can you do me a favor? James [00:00:58]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally In by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Steve Miller, who is Kelly's dad as well as, and I love this, a marketing gunslinger. So today, we're talking marketing. Steve, how is it going today? Steve Miller [00:01:32]: James, thank you so much for inviting me to be here. I, I've been on a lot of podcasts over the years and, you know, having written a lot of books. Books. And and, I really enjoyed preparing for this because I was able to go back and look at and, you know, you just have this wide variety of people that you've talked to, and there's a very good reason why that's a good thing. And we can talk about that a little a little bit more. But, I mean, you know, when you're talking to I love it. Actors. You talk to actor, people who are act I used to I used to be a stuntman. James [00:02:11]: Did you really? Steve Miller [00:02:12]: Yeah. And James [00:02:12]: Call, this podcast just got cooler. Steve Miller [00:02:15]: Oh, well, it's just you know? No. And there's a lot of reasons why. A lot of reasons why. So, anyway, very excited to be here with you, James. Thank you so much for inviting me. James [00:02:24]: Yeah. So we have a lot of ground to cover because you've been doing this a long time. I wanna start with the big thing.
    Más Menos
    Menos de 1 minuto
adbl_web_global_use_to_activate_T1_webcro805_stickypopup