The following guests sit down with host Justin White:

• Michael Cain and Tracy Campagna – Mortgage Brokers, C2 Financial


Build Relationships and Business by Engaging With Real Estate Agents on Social Media

When Michael Cain and Tracy Campagna moved to San Diego from Chicago, they didn’t know anyone. Now, if you look at their social media, it looks like they know everyone. How did Michael and Tracy use Instagram to connect with real estate agents who consistently give them referrals? Listen to Episode #91 of Good. Better. Broker. as we find out the secrets to their successful social strategies.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to build relationships with real estate agents through Instagram.


In this episode, we discuss ...

• 1:51 – the impact social media has had on Michael and Tracy’s business
• 2:41 – why Michael and Tracy chose to use social media as a business strategy
• 4:28 – how Michael and Tracy came up with their Instagram handle
• 6:23 – how Michael and Tracy attract real estate agents through social media
• 7:35 – prospecting for real estate agents you may connect with
• 9:57 – how Michael and Tracy complement each other
• 11:53 – why Instagram is Michael and Tracy’s preferred social platform
• 12:31 – determining content for posts vs. stories
• 14:39 – getting engagement from followers
• 16:16 – why Michael and Tracy decided to hire a social media manager
• 17:02 – getting leads from Instagram
• 18:29 – connecting with people online vs. in-person
• 20:06 – finding common ground with real estate agents
• 21:11 – making social media a priority


Show Contributors:

Michael Cain and Tracy Campagna

Connect with Michael on LinkedIn
Connect with Tracy on LinkedIn
Connect on Facebook
Connect on Instagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram, or Twitter

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Head to uwm.com to see the latest news and updates.