In this inspiring episode of At Home In Waterloo Region, host Cheryl Goetz chats with Sarah Laing, owner of MCAT Social—a full-service boutique social media marketing agency specializing in foundations, messaging, and authentic connections. Sarah opens up about her journey from a soul-draining corporate job to building a thriving business that not only aligns with her passions but also allows her the freedom and fulfillment she craved. Sarah's candid storytelling brings to life the power of community, the importance of trusting your instincts, and the courage it takes to pivot toward a life you love. If you've ever felt stuck in a job that no longer serves you, Sarah's journey will leave you feeling empowered to make your own leap.

In this episode, you’ll hear:

• [01:45] Sarah’s journey from corporate burnout to building MCAT Social from the ground up.
• [04:20] Practical advice for those dreaming of leaving their 9-5: listen for triggers, build strategic foundations, and plan your exit.
• [13:45] Entrepreneurship and motherhood: finding balance, outsourcing, and letting go of perfection.
• [21:30] How outsourcing transformed Sarah's business and why investing in support is crucial for growth.
• [32:15] MCAT Social’s unique approach to social media marketing—why connection and authentic messaging matter.
• [48:00] Community over competition: finding your people and building lasting business relationships.
• [59:50] Shoutouts to local businesses in Waterloo Region that inspire Sarah's journey.

Tune in to hear Sarah's powerful story of transformation and learn how you too can build a life and business that lights you up.

Subscribe, share, and leave a review to support more inspiring local stories!

Sarah’s Links

Instagram: @mcatsocial

Website: mcatsocial.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Crystal and Savannah, the inspiring co-founders of Something Beyond Mom, a vibrant community built to support moms in reclaiming space for themselves beyond their parenting roles. What began as a casual conversation at a playdate has grown into monthly events designed for connection, self-care, and personal growth. Crystal and Savannah share their journey of creating safe, welcoming spaces where moms can feel empowered, supported, and, most importantly, seen. Their story is one of community and carving out moments of joy for mothers in every stage of life.

In this episode you will hear:
• [01:15] How Something Beyond Mom was born: from a casual playdate conversation to creating meaningful spaces for moms to connect and grow.
• [03:38] Tackling mom guilt: why it's okay to feel it — and how showing up for yourself makes you a better mom, partner, and person.
• [08:14] What sets their events apart: welcoming vibes, easy conversation, and a refreshing break from "just mom talk."
• [12:31] The hidden work behind the scenes: balancing event planning, social media, full-time jobs, and building an authentic, thriving community.
• [18:40] Dreaming big: upcoming plans for yoga brunches, retreats, and even more ways to support moms in Waterloo Region and beyond.

Feeling inspired? Support the podcast by subscribing, leaving a review, and sharing this episode with a friend who would love to feel a little more connected. Let’s keep celebrating the incredible people who make Waterloo Region such a vibrant place to call home.

Something Beyond Mom Links:
Instagram: @somethingbeyondmom
DM them with code ATHOMECO for a special discount off your first event!

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ainsley Poirier, the vibrant force behind Harp & Fin, a boutique and floral studio rooted in creativity, authenticity, and connection. Ainsley shares about her transition from leading one of KW’s largest event businesses to building a brand that feels deeply aligned with who she is today. Her story is one of resilience, reinvention, and the pursuit of a life that prioritizes joy, family, and meaningful experiences. Whether you’re a fellow business owner or simply navigating a personal crossroads, Ainsley’s journey will leave you feeling inspired and empowered.

In this episode you will hear:

• [01:02] Ainsley’s creative roots, launching Fresh Look Design, and building a high-volume event business that ultimately led to burnout.
• [07:30] How the pandemic became the turning point for reflection, healing, and the decision to open Harp & Fin in Belmont Village.
• [13:06] What sets Harp & Fin apart: from the in-store experience and personal customer connection, to overcoming challenges like floods and financial setbacks.
• [21:57] Life as a mom and entrepreneur: setting boundaries, finding flow, and creating a business that brings joy back into her home life.
• [45:53] What’s next for Harp & Fin: a unique café, community events, mentorship, and the power of sharing her story to lift others.
  
  

Enjoying the podcast? Share your support by subscribing, leaving a review and sharing this episode with a friend so we can continue to grow our community in this beautiful region!

Harp & Fin Links:
Use code ATHOMECO for 15% off!
Website: www.harpandfin.ca
Instagram: @harpandfin

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co