Anewgo of New Home Sales Podcast Por Anya Chrisanthon and John Lee arte de portada

Anewgo of New Home Sales

Anewgo of New Home Sales

De: Anya Chrisanthon and John Lee
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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.© 2025 Anewgo of New Home Sales Economía Marketing Marketing y Ventas
Episodios
  • Selling Smarter with Anewgo Sales Center-145
    Jun 17 2025

    How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.

    Tune in to hear:

    • What today’s buyers expect before they ever meet you
    • How interactive kiosks create “wow” moments (and fewer objections)
    • Real-world stories of faster follow-ups and more confident closings
    • Why even “elder millennials” find it easy to use!

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    28 m
  • How Builders Can WIN at Social Media: AI, Video & Engagement Strategies with Carol Morgan-144
    Jun 11 2025

    Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest.

    We cover:

    ✅ Why content is more important than ever in the AI search era

    ✅ How to repurpose one piece of content into multiple channels

    ✅ Video strategies that don’t require huge budgets

    ✅ The role of trending audio and vertical video on LinkedIn & Instagram

    ✅ Smart ad vs. organic post strategies for builders

    ✅ What builders are STILL getting wrong on social media

    Plus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.

    🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon

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    38 m
  • Beyond Pretty: How Design Studios Drive Profit, Brand, and Buyer Confidence with Jane Meagher-143
    Jun 3 2025

    Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.

    Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.

    We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you’re a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.

    Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

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    37 m
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