Episodios

  • Invisible Excellence: Why Brilliance Isn’t Enough Without Influence

    Invisible Excellence: Why Brilliance Isn’t Enough Without Influence
    Jun 16 2025
    Let’s be real: The world doesn’t reward the best. It rewards the most visible. The most trusted. The most strategically influential. In this week’s episode, I’m pulling back the curtain on why your brilliance might still be overlooked — and how to stop playing a rigged game. If you’re tired of working hard with nothing to show for it... If you’re done being invisible... If you’re ready to shift from being excellent to being seen... This one’s for you. 👇 Want the free 5-Step Starter Guide to Strategic Influence? Comment “INFLUENCE” below and I’ll send it directly to you. No pitch. No pretty bow. Just what actually works. — #StrategicInfluence#InfluenceOverExcellence#VisibilityMatters#InvisibleBrilliance#RiggedGame#InfluenceIsStrategy#ThoughtLeadership#PersonalBranding#ModernMarketing#ContentThatConverts Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    4 m
  • Luxury Redefined: What the Best Brands Understand Now

    Luxury Redefined: What the Best Brands Understand Now
    Jun 4 2025
    We used to define luxury by price tags, silence, and formality. But that version of luxury? It’s outdated. Today, the most magnetic brands understand one thing: real luxury is about experience. It's not about white tablecloths and bow ties — it's about how you make someone feel. In this episode of Amanda’s Playbook, we explore how smart operators are rethinking exclusivity, experience design, and emotional connection — and why the brands that embrace this shift are winning. What You'll learn: – Why traditional luxury is becoming irrelevant – How modern consumers define premium experiences – What it takes to build connection-driven brand loyalty Tell me in the comments: What’s a brand that felt like luxury to you — even if it wasn’t the most expensive? Subscribe for more strategy, insight, and weekly deep dives at Amanda’s Playbook. #LuxuryRedefined #BrandExperience #ModernLuxury #MarketingStrategy #BusinessStrategy #AmandasPlaybook Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    7 m
  • How Mark Wahlberg Made $200M Without Acting

    How Mark Wahlberg Made $200M Without Acting
    Jun 4 2025
    Most people take the check. Mark Wahlberg didn’t — and walked away with $200 million instead. In this episode of Amanda’s Playbook, I’m breaking down one of the smartest plays in the game — and why it has nothing to do with acting and everything to do with how you use your influence. It’s not about celebrity. It’s not about followers. It’s about leverage. And if you get this right, it can change the entire way you grow a brand, close a deal, or build long-term wealth. This one’s personal — because I’ve done this (without even realizing it at first). And you might have too. 🎯 Watch 'til the end — I’ll leave you with a question that might change how you look at your next opportunity. 👇 Let’s keep the convo going — drop your thoughts in the comments. I read every one. 🎬 Subscribe for weekly drops 📱 Follow @amandasplaybook on all platforms #MarkWahlberg #InfluenceStrategy #BrandEquity #AmandasPlaybook Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    6 m
  • Why Constructive Conflict Is Your Competitive Edge

    Why Constructive Conflict Is Your Competitive Edge
    May 30 2025
    "The most dangerous person in your business isn’t your competitor. It’s the friend who never challenges your thinking." In this episode, I share why conflict is the exact friction you need to sharpen your thinking, elevate your strategy, and build genuine influence. We’ll cover: ✔️ The mindset shift that helped me stop fearing critique ✔️ Why advisory boards and diverse perspectives are crucial even when you’re small ✔️ A simple challenge that will instantly upgrade your decision-making process This is what I call the Iron Sharpens Iron Approach — and it’s uncomfortable by design. Because real leaders aren’t built in echo chambers. 👉 WATCH NOW And comment below: Who’s the one person in your life that challenges your thinking the most? #leadership #conflictresolution #growthmindset #strategy #ironsharpensiron Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    8 m
  • Don’t Wait for the Invite—Build the Room | The Power of Connection Currency

    Don’t Wait for the Invite—Build the Room | The Power of Connection Currency
    May 14 2025
    We’ve all been told to “network.” To ask for the job. Pitch ourselves. Wait for the invite. But what if the real power lies in flipping that script? In this episode, I’m sharing a personal story that completely shifted how I think about building influence, relationships, and opportunity. It starts with one book, a bold email, and ends in an unexpected real-world connection. Let’s talk about creating your own momentum—and why that’s what draws people in. 👇 What’s one connection in your life that started unexpectedly but made a lasting impact? TIMESTAMPS: 00:00 – Create the Job. Create the Moment. 00:22 – A Book That Sparked It All 00:53 – Why Influence Has No Direct ROI 01:21 – The Full-Circle Email That Led to Coffee 01:57 – What I Asked (and What I Learned) 02:38 – How to Leapfrog Into Board Roles 03:18 – My First "Keynote" Was in a Basement 03:52 – The Truth About Energy and Influence 04:30 – Become the Person of Influence #amandasplaybook #ConnectionCurrency #Influence #BuildYourOwnStage #RelationshipCapital #CreateTheRoom Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    6 m
  • The Fatal Flaw in Marketing Right Now

    The Fatal Flaw in Marketing Right Now
    May 8 2025
    Two people. Same income. Same education. Same lifestyle. Only one of them will buy from you. This is the fatal flaw in marketing today: we're still defining audiences by who they appear to be instead of what they actually need. In this episode, I break down: ✅ Why demographic targeting is misleading ✅ The rise of needs-based marketing ✅ How to truly understand who your real audience is Whether you're running a global brand or building a personal one, this shift could change everything. See you back here next week, — Amanda 💬 Share in the comments: Have you ever realized your “ideal customer” wasn’t the one buying? 📩 Get deeper dives weekly: https://amandasplaybook.substack.com/ 🔔 Subscribe for new episodes every Wednesday Music I Use: https://www.bensound.com/free-music-for-videos License code: R3TGE3XX7RG2KZYW Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    6 m
  • The Power Move Everyone Gets Wrong: Empathy

    The Power Move Everyone Gets Wrong: Empathy
    May 1 2025
    Everyone keeps talking about empathy like it’s the golden key to influence. And they’re not wrong — but they’re not quite right either. Empathy isn’t dumping your trauma on the table and calling it connection. Real empathy — the kind that moves people and builds brands — is presence. It’s making space. It’s being so attuned to the moment that someone else feels seen, not overshadowed. In this episode, I share the story of one of the most quietly powerful CMOs I’ve ever met — a woman who launched a super sports SUV and redefined what influence really looks like. She didn’t lead with stats, features, or even her incredible personal story. She led with curiosity. If you want to understand the actual art of influence — the kind that doesn’t just sell products, but earns loyalty — this is where we start. In this episode: -The real difference between sharing and showing up -Why performance vulnerability is killing connection -A behind-the-scenes look at how one woman built a brand movement without saying a word about herself -And why empathy — actual empathy — might be the most misunderstood power move in modern leadership Let’s be honest — have you ever shared something thinking it was empathy, but later realized you made it about you? I have. We all have. Drop your thoughts in the comments, and let’s have a real conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    6 m
  • The REAL Reason People Choose Brands

    The REAL Reason People Choose Brands
    Apr 24 2025
    In this week's video, we explore why even the most prestigious and established brands are struggling to maintain their edge in an ever-changing market. Elite brands once relied on their name, exclusivity, and reputation—but in today’s world, that's no longer enough. People are looking for more than just a product; they want to connect with brands that offer a sense of belonging and community. We dive into how top-tier brands are facing challenges in reaching the next generation of affluent consumers and what they can do to regain their influence. From traditional wealth management firms to luxury fashion, the shift from simply selling products to creating experiences is real—and it’s something every brand needs to understand. Join the conversation: What are some of the luxury or elite brands you’ve remained loyal to, even when cheaper alternatives were available? Why do you choose them? Drop your thoughts in the comments below. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    6 m
adbl_web_global_use_to_activate_webcro805_stickypopup