In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on integrity and leadership.

They explain why Alloy’s premium model thrives through economic ups and downs, the company’s ambitious yet realistic goal of opening 800 clubs by 2030, and what separates good franchisees from great ones.

They also reveal how small group personal training stays personal with smart technology and individualized programming.

Tune in to learn how Alloy supports franchisees to succeed long-term and what it really takes to lead a thriving personal training business. Don’t miss it!

Key Takeaways

Intro (00:00)

Common questions in the founders' call (03:16)

Alloy’s five-year vision and franchise support (08:08)

Difference between good and great franchisees (12:13)

Personal training in small groups (20:19)

Final thoughts and bonus questions (27:42)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.

This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.

The follow-up is a test of courage, persistence, and empathy.

Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and how to build systems that keep you top of mind.

They also explore how fear of rejection sabotages success and how reframing it can lead to better results.

You’ll also hear success stories of franchisees who doubled their member counts simply by consistently working their existing lists.

Want to stop letting leads fall through the cracks? Tune in now for a masterclass in follow-up that could change your business.

Key Takeaways

Intro (00:00)

Leads and follow-up (02:09)

What defines a lead? (03:21)

Story: Lead thanked the trainer after 7 follow-ups (06:52)

Importance of emotional timing (08:12)

Mindset reframe: Aim for 100 no’s (10:24)

Real example: tattoo clinic follow-up (12:47)

Overcoming head trash and fear of rejection (16:40)

Sales anxiety: fear of the call itself (19:18)

Clear calls to action are essential (27:44)

Franchise success story: Trent's lead follow-up strategy (32:19)

Additional Resources:

Book mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

—

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.

Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.

She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront.

She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also discusses overcoming rejection through persistence and continuous learning, and recommends books like "Rejection Proof" and "Sapiens" for personal growth.

She plans to expand her business with Alloy, aiming for multiple studios. Hit play and learn how Laurel does it all! You’ll get some great tips for your own business.

Key Takeaways

Intro (00:00)

Laurel’s background and journey into entrepreneurship (01:23)

First lessons in community-based marketing (04:07)

What is community-based marketing? (06:18)

Identifying the right businesses to partner with (08:31)

The importance of organic marketing over digital reliance (10:01)

Detailed approach to creating successful marketing campaigns (13:48)

Creating a sustainable, recurring marketing strategy (17:04)

Using creative tools like digital frames and print marketing (19:27)

Overcoming fears and finding confidence in rejection (25:43)

Additional Resources:

Connect with Laurel Roach:

LinkedIn: https://www.linkedin.com/in/laurelroach/

Instagram: https://www.instagram.com/laurelroach/?hl=en

Alloy | Scottsdale Grayhawk, AZ: https://www.instagram.com/alloyscottsdalegrayhawk/?hl=en

Books mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

The Ultimate Sales Machine: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

—

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

---------

You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!