Allie Lichtenberg is a programmatic marketing expert from New Jersey and CEO of Ad Lucem. Expect a fun, fast, and fascinating pod - check it out.

Host Dave Hayward, founder of Europa Creative Partners, and Allie have a fun and fascinating conversation guided by Allie's slides! Somehow, the discussion gets deep on why they mutually use space-based names for companies, and the real Statue of Liberty and the real Koda the dog make an appearance.

Allie takes us through her unique journey into the world of advertising, blending her background in biology and art with her passion for media buying and advertising. Deep conversations about the tension between creativity and structure, the influence of iconic architect Frank Lloyd Wright on her work, and the significance of first-party data in modern advertising.

More information about Slideshow, guests, slide deck downloads are available on www.europa.nz.

Keywords

programmatic media buying, advertising, creativity, Frank Lloyd Wright, personal branding, data privacy, first-party data, media buyer, digital marketing, career journey

Sound Bites

"It's a lot of art and science."

"Girls shouldn't do math."

Chapters

00:00 Introduction to Allie Lichtenberg and Adlucium

07:40 The Role of Audience Data in Advertising

08:01 Allie's Journey to Programmatic Media Buying

09:33 Background and Education

14:10 The Intersection of Art and Science

17:45 Re-embracing Childhood Interests

22:12 Influence of Frank Lloyd Wright

24:02 The Legacy of Frank Lloyd Wright

28:39 Connecting Creativity and Nature

30:12 Building a Personal Brand

34:25 Understanding the Perfect Customer

35:22 The Influence of Astronomy on Creativity