In Episode 4, we pull back the curtain on how The Tintstitute started—from a random night in the spa listening to Dotcom Secrets to building an online coaching brand that’s now impacting thousands. We talk about why we launched it, the struggles of filming with no time or resources, fighting through hate from industry gatekeepers, and how we turned a small subscription idea into a global coaching business.

💡 Key moments:

• The exact moment we decided to start The Tintstitute

• Why we almost gave up (and what kept us going)

• Our first 100 videos & the $750 camera that started it all

• How the business model changed everything

• The biggest surprises and lessons 7 years later

• Why personal branding is the ultimate game changer

👉 Next episode: How we landed our first brand deals and scaled up our product offerings.

If you’ve ever wanted to launch a business, a course, or build a personal brand, this is the episode for you. 🔥

In this episode, we dive into one of our entrepreneurial journey's most chaotic and valuable learning experiences, starting a clothing brand with a friend. From launching “The Rad Life” store to dealing with partner drama, unexpected protests, and a business breakup nearly costing us everything, we share the full, unfiltered story.Whether you’re thinking about starting a brand or navigating the ups and downs of business partnerships, this episode is packed with raw insight, real talk, and lessons you won’t want to learn the hard way.

In this episode, we rewind to when our sign and graphics journey began—from a motocross trip to quitting a stable job to go all in. We talk about early mistakes, working as a couple, learning the ropes without mentors, and what we’d do differently. Raw, real, and packed with lessons for anyone building a business from the ground up.

In our first episode, we (Austin & Micaela) share how we met, fell in love, and built multiple businesses together. From the early struggles, career shifts, and risky decisions, to the lessons we’ve learned as partners in life and work.Thinking about going into business with your spouse? Tune in for the real, unfiltered story.