In this episode, we sit down with Alex Bosi, Insomniac Events' regional promoter for the Pacific Northwest. Alex shares his journey from starting in live sound at age 12 and spinning vinyl by 14 to becoming the sole Insomniac employee representing the entire region. He talks about his path through the Seattle music scene, including running a club in Olympia for nearly a decade and launching his own event company before joining Insomniac in 2022.

Alex breaks down what it's really like working for one of the world's largest dance music companies, which produces over 400 events annually. He explains how Insomniac maintains founder Pasquale Rotella's original vision while operating at massive scale, and addresses common perceptions about corporate promoters moving into local markets. We dive into the complex logistics behind festivals like Beyond Wonderland at The Gorge, from artist negotiations and venue limitations to why lineups vary by market size and cost constraints.

The conversation explores how social media and technology have transformed both artist discovery and audience behavior. Alex shares stories about viral producers like Vengeance selling out shows and discusses the balance between veteran DJs who built the scene and emerging talent breaking through platforms like TikTok. He reflects on how club culture has changed post-pandemic and the challenge of maintaining authenticity in an increasingly digital world.

Alex also reveals his vision for Insomniac's future in the Pacific Northwest, focusing on intimate pop-up events and locals-only shows that capture the underground spirit while leveraging the company's resources. He emphasizes his commitment to hiring locally and working with regional artists, venues, and production teams to keep the scene rooted in the community that built it.

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