AI is reshaping every corner of commerce — and in cannabis, where the pace is chaotic and change can be difficult, thoughtful integration is even harder.

We’re in the middle of a digital transformation as profound as the rise of the internet. In a space where “speed and size” used to win, the new game is endurance. Because to finish first, you have to finish.

Balancing AI rollouts, sunsetting products with sunk costs, and staying mission-aligned while pushing innovation forward — that’s the razor-thin line companies like Jane walk every day.

This week, we sit down again with Socrates Rosenfeld, CEO of Jane Technologies, to explore:

• The real process behind AI rollouts at Jane
• Why “radical transparency” is Jane’s most important product
• What retailers can expect from Jane Premium’s early launch

Chapters

00:00 Introduction and Industry Reflections

01:08 The Evolution of Jane and Resource Prioritization

04:27 Partnerships and Alignment in the Cannabis Industry

07:05 Balancing Innovation and Customer Readiness

09:58 The Importance of the 'Why' in Technology Adoption

12:50 Navigating Change Management in Cannabis

23:16 Leveraging AI for Business Growth

29:56 Understanding AI's Impact on Business

32:04 Navigating Challenges in AI Implementation

35:59 The Importance of Transparency in Business

36:45 Fostering a Culture of Innovation

40:33 The Need for Proactive Technology Adoption

42:17 Introducing Premium E-commerce Solutions

49:52 Engaging with Jane's New Offerings

AI Summary:

Summary

In this episode, Bryan Fields and Kellan Finney welcome Socrates Rosenfeld back to discuss the evolution of Jane, a leading digital provider in the cannabis industry. They reflect on past predictions, the importance of aligning with visionary partners, and the balance between innovation and customer readiness. Socrates shares insights on the shift from a growth-at-all-costs mentality to a focus on endurance and sustainability. The conversation also delves into the role of AI in enhancing customer experiences and the upcoming launch of Jane's premium e-commerce platform.

Guest Links:

• https://www.linkedin.com/in/socratesrosenfeld/
• https://www.iheartjane.com/overview
• https://www.instagram.com/_iheartjane/
• https://www.linkedin.com/company/jane-technologies-inc/

Our Links

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

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