Why modern marketing is broken and how you can fix it, as a leader.

Orlando Wood, Chief Innovation Officer at System1 and author of Lemon, Look Out, and Advertising Principles Explained, reveals why advertising has lost its soul and how the shift from right-brain to left-brain thinking is hurting creativity, leadership, and human connection. If you’ve felt that marketing is becoming more mechanical, and leadership more rigid this episode will make it click.

We Cover:
00:46 – Why today’s marketing is losing impact

01:04 – The bold idea behind Lemon and why it shocked the industry

06:42 – Why advertising lost its human touch

13:27 – How grief changes your leadership lens

19:30 – The truth about creativity: how it really happens

22:03 – Small habits that activate your creative thinking

22:54 – Leadership today: why emotional connection matters

25:56 – Will AI revive creativity or kill it?

30:02 – The hidden value of learning from the past

35:57 – How to push bold ideas through doubt and resistance

40:18 – What Orlando would tell his younger self

41:46 – Final thoughts

Don’t miss out on this powerful episode.

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