Jay, Ivan, Jamie and Leyla sit down with Adam Berninger of Tender and Heft Gallery to dive into Heft's opening, the realities of opening a physical space, artist-gallery relationships, the culture casino and institutional vs influencer gatekeeping.

01:38 - Welcome Adam Berninger

03:50 - The relationship between Tender and Heft

07:49 - What inspired the move to a physical gallery model

12:30 - Connecting in person and object-hood

16:00 - The power of a digital community

18:55 - How digital ownership is understood from outside the space

20:40 - The financial pressures of a physical gallery

25:45 - Galvanising the New York digital art scene

27:40 - Artist-gallery relationships

37:20 - Heft's upcoming program

39:41 - Keeping a balance of blockchain-based and physical works

44:20 - Showcasing the digital art community to people outside

46:30 - The challenges of onboarding and making it sticky

48:02 - What's in Verse's pipeline, working with different galleries and voices

54:30 - Heft's site, Verse white labelling and potential opportunities

59:50 - An expanding gallery presence for digital art in New York

01:01:39 - Meeting and working with Edward Burtynsky

01:07:00 - Fx(hash) airdrop announcement

01:09:51 - Artworks being sold as coins, fractionalisation and editions

01:17:02 - Turning culture into a casino

01:22:10 - Everything is a simulacrum

01:25:41 - Reacting to market conditions and competition

01:32:20 - The bell curve meme takes on gatekeeping

01:40:10 - The issue with the lack of institutional knowledge

01:44:15 - The issue with lack of influencer knowledge

01:50:56 - Artist Highlights

01:56:31 - Verse rundown

Adam Berninger: https://x.com/adamberninger

Heft: https://x.com/heft_gallery

Skomra: https://x.com/skomra

Pipi universal: https://x.com/pipiuniversel

LEGIO_X: https://x.com/legio_x

YuriJJJJ: https://x.com/yuri_jjjj

Mika Ben Amar: https://x.com/100o111

Orkhan: https://x.com/orkhan_art