Beginners Guide to Design Thinking Podcast Por Lucy Patterson & Tracy Sharp arte de portada

Beginners Guide to Design Thinking

Beginners Guide to Design Thinking

De: Lucy Patterson & Tracy Sharp
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Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.

Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!

We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!

From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.

So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.

Once you’ve finished listening, we have two small requests:

  1. If you enjoy the show, please leave us a review on your favorite podcast platform. (If not, shoot us an email and let us know how we can improve.)
  2. Reach out! Send us an email or connect via LinkedIn to share what actions you’ve taken from any of our episodes. We bloody love action-takers! 🙂
Lucy Patterson & Tracy Sharp
Economía Gestión y Liderazgo Liderazgo
Episodios
  • Beginner's Guide to Unlocking the Power of Curiosity in Design Thinking
    Jul 14 2025

    In this episode, Lucy and Tracy explore the transformative power of curiosity within the context of design thinking.

    They discuss the science behind curiosity, its role in personal and professional growth, and how it can be harnessed as a tool for innovation.

    The conversation delves into different types of curiosity, the importance of creating safe, bold spaces for exploration, and how curiosity can lead to meaningful life design.

    The hosts emphasise that while curiosity is essential, it must be paired with intention and clarity to drive effective outcomes.


    Soundbites:

    'Curiosity isn't just a nice to have, it's built into our daily interactions like a cognitive superpower.'

    'Curiosity lights up the reward circuitry of your brain like the billboards on Times Square.'

    'You need to feed your curiosity.'

    Chapters:

    00:00 The Power of Curiosity

    01:27 Curiosity in Conversations

    05:15 Curiosity and Brain Science

    09:58 Curiosity vs. Chaos

    10:48 Types of Curiosity

    15:36 Making the Connection to Curiosity in Design Thinking

    18:29 The Power of Curiosity in Understanding Others

    19:46 Creating Safe Spaces for Exploration

    23:33 The Robot, Pirate, Ninja Framework

    28:28 Curiosity as a Life Design Tool

    33:35 Curiosity as a Superpower for Growth

    36:20 Practical Tips for Cultivating Curiosity

    39:14 Next Episode - Design Thinking & VulnerabilityTopics: curiosity, design thinking, personal growth, professional development, creativity, problem solving, brain science, safe spaces, life design, innovation.

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    39 m
  • A Beginner's Guide to AI versus Design Thinking
    Jun 13 2025

    In this episode, Lucy and Tracy explore the relevance of design thinking in the age of artificial intelligence.

    They discuss the historical context of AI, its integration into design processes, and the importance of maintaining a humanity-centered approach.

    The conversation emphasises the need for empathy, creativity, and the unique insights that only humans can provide; even as AI becomes a more prevalent tool in design thinking.


    Soundbites:

    7:24 - 'AI is like the Ozempic of the corporate world.'

    9:10 - 'Have we been mis-using design thinking in ways AIcan now replicate easily?'

    12:57 - 'How do we integrate it without losing thehuman magic? That’s the brief.'

    13:49 - 'It’s amazing for breadth, but it's got jack sh*t intuition.'

    23:15 - 'I basically work to the principal of AI fast, then human slow, and AI plus human intelligence is where the true magic lies.'

    28:59 - 'When we test with real humans, we spot the moments AI misses - that's the stuff that matters most. Design thinking is about empathy, creativity and testing. If we skip those steps, we’re not using AI, we’re just avoiding the hard stuff.'


    Key takeaways:

    • Design thinking is still relevant despite AI advancements.
    • AI has been in development for much longer than perceived.
    • The integration of AI into design thinking should enhance, not replace, human creativity.
    • Real design thinking involves messy, human processes that AI cannot replicate.
    • AI can assist in initial research but should not replace human insight.
    • The importance of empathy in design thinking cannot be overlooked.
    • AI can help generate ideas but lacks intuition and context.
    • Using AI responsibly requires understanding its limitations and biases.
    • Collaboration between AI and human intelligence can lead to innovative solutions.
    • Testing with real humans is essential to capture insights that AI misses.


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    32 m
  • A Beginner's Guide to Empathy
    May 14 2025

    In this episode, Lucy and Tracy delve into the critical role that empathy plays in design thinking; emphasising its importance in creating products and services that truly meet the needs of users.

    They discuss the consequences of neglecting empathy, share personal anecdotes, and provide practical tools and steps for fostering empathy in design processes.

    The conversation highlights the need for inclusivity and accessibility in design, encouraging listeners to reflect on their own biases and assumptions.

    Key takeaways:

    • Empathy is essential in design thinking.
    • Designing for the average ignores diverse user needs.
    • Everyday experiences highlight the need for empathetic design.
    • Empathy can improve product accessibility and inclusivity.
    • Tools like the Wheel of Power and Privilege help identify biases.
    • Recognising your starting point is crucial for progress.
    • Engaging with users directly leads to better design outcomes.
    • Design should be aspirational, not just functional.
    • Small tweaks can make a big difference in inclusivity.
    • An empathy audit can help reflect on biases and assumptions.


    Sound bites:

    • "Empathy isn't just a nice to have."
    • "We need to be asking them, the users."
    • "Recognise where you are. Start from there"
    • "Design for aspiration as well as function."


    Chapters:

    00:00 Welcome Back and Season Three Introduction

    01:08 Understanding Empathy in Design

    02:28 The Importance of Empathy in Design Thinking

    03:28 The Consequences of Lacking Empathy

    07:20 Empathy in Everyday Life and Design

    09:41 Tools for Enhancing Empathy

    14:39 Practical Steps to Foster Empathy

    19:56 Empathy Audit and Conclusion

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    24 m
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