What if your law practice could actually support the life you want instead of consuming it? In this episode, I sit down with Gordon Firemark—aka "The Podcast Lawyer"—who's proof that you can build a thriving solo practice without selling your soul to billable hours.

Gordon shares how his background in theater and TV led him to carve out a unique niche in entertainment and media law, and why niching down isn't limiting—it's liberating. We dive deep into his approach to marketing through podcasting, blogging, and video content, and how giving away knowledge freely has become his most powerful client development strategy.

But here's what really sets this conversation apart: Gordon's designed a practice that works for his life, not the other way around. His morning commute? One flight of stairs. His philosophy? "I have a law practice that supports my lifestyle, not a lifestyle supporting a law practice."

We explore practical strategies for lawyers who want to break out of traditional marketing ruts, embrace new technologies without the tech overwhelm, and build genuine connections with potential clients. Plus, Gordon shares his biggest reframe on how to approach marketing your law firm.

If you've ever felt like the cookie-cutter law practice advice doesn't fit who you are or what you want, this episode will feel like the permission slip you didn't know you needed. Listen Now!

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