8: Experience is everything – challenging how marketers use research to evaluate their brands
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8: Experience is everything – challenging how marketers use research to evaluate their brands
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The old ways just aren’t cutting it anymore. Consumers expect a good experience from brands. No ifs and buts about it. So, how marketers use research to keep tabs on their brands needs to evolve with that expectation. But how?
We discuss that on Episode 8 of Research Revolutionaries – live. Host James (JT) Turner is joined by Fiona Blades to discuss this important topic. Fiona is the Chief Experience Officer at MESH Experience. She founded MESH in 2006 to fill a gap in the market - to understand every interaction people have with brands – the whole customer experience. Join us for this live conversation to continue being part of the research revolution.
Research Revolutionaries is brought to you by Delineate, your real-time insights partner, helping you make smarter decisions quickly. Learn more: http://delineate.ai