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6. Sales: The Lifeblood of Every Business

6. Sales: The Lifeblood of Every Business

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 The lifeblood of all businesses – What makes a good salesperson and what techniques are used in selling to a consumers vs a business. What actually is ‘consultative’ selling and are you a ‘hunter’ or a ‘farmer’. And what exactly is white space? Graham and Richard discuss the approaches, techniques and pitfalls of increasing sales.

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