✨ TIP #1: Luxury Buyers Buy Features — Not Just Square Footage 📐 Sure, a 3,500 sq ft home is impressive. But what makes it luxury are the details — the custom millwork, the radiant in-floor heating, the imported stone counters, the wine wall....

💎 If your home has it, name it. Don’t just say ‘lighting’ — say ‘custom designer lighting.’ It matters.

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🛠️ TIP #2: Upgrades Add Value — But Only If You Mention Them 📅 Did you upgrade your furnace last year? Re-shingle the roof with a 25-year warranty? Replace all the windows with triple-pane low-E glass?

📣 Buyers won’t know unless your REALTOR® tells them — not just in person, but right there in the listing description, video, and feature sheet.

⚙️ Upgrades show that your home has been cared for, and that translates to buyer confidence.

🖼️ TIP #3: Customization = Identity 🪞 Every luxury home tells a story — and it’s written in the details. A custom walnut-paneled office. A spa steam shower with aromatherapy. Hand-forged iron railings. Art niche lighting.

🧠 These details are what set your home apart from the one down the street. They’re not ‘extras’ — they’re selling points.

📋 TIP #4: Buyers Will Compare — So Give Them Reasons to Choose Yours 🔍 Luxury buyers often tour several homes. They’ll start comparing: Who has the better kitchen? Who has the more efficient HVAC? Who has the smart home integration?

🏆 If your home’s been upgraded or customized in ways others haven’t — highlight it. That’s what makes it memorable and desirable.

💬 TIP #5: Your REALTOR® Should Be Your Home’s Storyteller 📢 Your agent isn’t just selling four walls — they’re selling every decision you made that added value, comfort, and elegance to your home.

🧑‍💼 They need to know the features, mention them clearly in every showing, and include them in the video, photos, and print materials. They’re not just listing your home — they’re marketing a masterpiece.

📢 So if you’re preparing to sell — walk through your home, and write down everything that’s custom, upgraded, or new. It’s all part of your home’s value — and it all matters.

📩 Got a question about how to present your home’s best features? Leave a comment below — I’d love to help.

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🏠 There’s No Place Like Home©… especially when it’s marketed with care.

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