Are you paying for SEO but not seeing results? Patrick, CGN’s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don’t work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to.

Key Takeaways:

- The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO
- What SEO ROI really means and how to calculate it
- How to set SEO goals that align with business growth
- Red flags that your SEO company is doing nothing
- Why page 2 on Google might as well be invisible
- The tools you must own: Google Analytics, Google Search Console, Google Business Profile
- Why thin content and doorway pages waste your money
- How to track keyword rankings and spot real improvement
- The danger of relying on impressions and clicks alone

Own your data. Know your rankings. And stop paying for SEO that doesn’t work.

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