42 - Big Impact Books with Melanie Herschorn: Navigating the Challenges of Book Marketing: Tips for Aspiring Authors
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42 - Big Impact Books with Melanie Herschorn: Navigating the Challenges of Book Marketing: Tips for Aspiring Authors
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In the episode of The Branding Laboratory, Deevo Tindall talks with the Book Marketing and Publishing Strategist of Big Impact Books, Melanie Herschorn. Melanie shares her journey from celebrity publicist to her current role, emphasizing the importance of personalized marketing strategies for authors.
Melanie covers entrepreneurship challenges, the necessity of clear marketing plans, and the balance between creativity and technical execution in book publishing. Melanie also discusses her focus on helping professionals like attorneys and wealth advisors articulate their expertise through impactful books, highlighting the value of tailored, high-quality service in the publishing industry.
Want to learn more about Melanie's work? Click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Deevo's work? Check out his website HERE.