In this episode of Founder Talk, we sit down with Paul Gregory, founder of Paul Gregory Media and one of the few certified B Corp marketing agencies in the U.S., to talk about what founders need to know heading into 2025 and beyond.

Paul’s been doing this for 19 years, and he brings a unique blend of performance marketing expertise and mission-driven brand building. From digital trends to brand messaging to AI-powered workflows, this episode gives founders a full playbook on what’s changing—and what’s not—in the world of modern marketing.

Here’s what you’ll learn from Paul:

• Why digital is no longer optional—and how to choose where to start without wasting time and money
• The one thing that will still separate winning brands even as video and AI become saturated
• The difference between paid and organic content—and why you need both working as an ecosystem
• How Paul helps nonprofit leaders become heroes by giving them brand clarity and strategy
• What being a certified B Corp actually means, and how it drives real client loyalty
• The behind-the-scenes test of a 4-day, 32-hour workweek—and what happened to performance
• How to rethink meetings, Slack, and async work to boost productivity
• Real-world use cases of AI that save time, sharpen content, and improve internal communication
• Why founders must evolve from "having a presence on social" to building real brand equity
• The truth about pricing transparency, sales cycle psychology, and how value-based pricing works

Whether you’re a founder scaling a service business, building a team, or just trying to finally get your marketing to produce ROI—this one’s for you.

Follow for more founder conversations that give you real insights, no fluff.

Where to Find Paul Gregory:

• LinkedIn: https://www.linkedin.com/in/paulgregorymedia
• Website: https://www.paulgregorymedia.com

Calls to Action (per your request):

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