4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking
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4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking
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That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century.
On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo, senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effectiveness through real-time campaign tracking.
Research Revolutionaries is brought to you by Delineate, your real-time insights partner, helping you make smarter decisions quickly.
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