How far would you go to break through fear? For Benoit Demeulemeester, it starts with breathwork, ice baths, and walking barefoot across burning coals.

A former high-stakes banker turned transformational coach, Benoit has spent the last 14 years pushing people past their mental limits. Through Endorphins Management, he’s taken everyone from CEOs to entire teams into fire rituals and freezing water to teach them one thing: your mind is stronger than you think.

This episode is about rewiring fear, building grit, and finding freedom in discomfort. If you’ve ever felt the urge to test your limits, you won’t want to miss this.

02:44 Why resilience is so hard

04:57 The truth about shortcuts

08:31 About Benoit’s journey

15:29 The benefits of an ice bath

25:29 What clients can experience

29:55 Walking on fire

34:03 Men’s mental health

38:45 Client transformations

40:40 Have people lost their tolerance for pain?

44:07 Building better leaders

50:00 The role of breathwork

53:36 Benoit’s 7-day water fast

58:51 Experiences Benoit offers

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