#34 How Dirtea Scaled The UK’s Largest Mushroom Brand with Jessica Salmanpour
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#34 How Dirtea Scaled The UK’s Largest Mushroom Brand with Jessica Salmanpour
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Dirtea didn’t just grow, it educated, impacted and scaled with precision.
Jessica Salmanpour, now CEO, shares the story of how Dirtea became the UK’s No.1 mushroom tea brand. She unpacks the critical decisions that shaped their growth — from rethinking team structure to anchoring brand around education and customer outcomes.
📌 You’ll learn:
– Why early team structures don’t scale
– How to turn wellness education into brand power
– How Jessica balanced operations, marketing, and growth as CEO
🕒 Timestamps:
00:00 - 01:50 Introduction to Dirty's Success
01:50 - 03:02 Core Values Driving Growth
03:02 - 04:22 Personal Journey into Mushrooms
04:22 - 05:59 Customer Impact Stories
05:59 - 07:58 Importance of Product Integrity
07:58 - 09:44 Social Media's Role in Education
09:44 - 11:01 Navigating Competition in the Market
11:01 - 12:40 Challenges of Scaling the Business
12:40 - 14:05 Building Strong Supplier Relationships
14:05 - 15:25 Future Plans for Expansion