What if you didn’t have to choose between scaling a wildly successful eCommerce brand and living life on your terms? In this episode, Aggie Burnett sits down with Marissa Rodriguez—former COO turned 8-figure eCommerce growth strategist—who’s helped founders generate over $100 million in online revenue while working remotely from Greece. Marissa shares her playbook for building “boring businesses” that are anything but—ones grounded in performance, clarity, and a freedom-first mindset. You’ll learn the 3 clicks that actually drive revenue, how to avoid the “go viral” trap, and why being a generalist might be your most powerful founder trait. If you’ve ever felt scattered, undercapitalized, or uncertain about your next growth step—this one’s for you.

Chapters:

• 00:00:00 - Intro: Scaling Without Burnout—The “Boring” Business Advantage
• 00:01:01 - Meet Marissa: From Corporate Executive to $100M Ecom Mentor
• 00:01:39 - The Wake-Up Call: When Comfort Crashed and Freedom Called
• 00:03:35 - Greece, Guts & Growth: Why I Left Everything Behind
• 00:06:08 - Time Zones & Traction: The Global Edge You’re Not Using
• 00:07:56 - Proof It Works: How My Clients Earned 8 Figures Online
• 00:15:15 - Revenue That Lasts: My 3-Click Framework for Predictable Sales
• 00:20:57 - DTC Brands, Listen Up: Why Your Growth Strategy Feels Scattered
• 00:28:07 - The Meta Misunderstanding: What You’re Getting Wrong About Paid Ads
• 00:29:26 - Funnels Aren’t Dead—You’re Just Not Using Them Right
• 00:30:17 - Growth Is a System: Why Ecosystem Thinking Wins
• 00:37:22 - Nobody Wins Alone: The Hidden Power of Mentors & Strategic Allies
• 00:44:14 - AI in Ecom: What Founders Should Actually Be Paying Attention To
• 00:49:50 - How to Increase AOV Without Getting Gimmicky
• 00:51:14 - Founders, Track This: The Metrics That Matter Most
• 00:52:34 - Want to Work Together? Mentorship, Resources & What’s Next
• 00:53:59 - Wrap Up: Your Brand, Your Terms, Your Timeline

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Through Experience® Website
• Marissa Rodriguez on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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