Think you need a sales page, a funnel, and a polished offer to launch something new? Not quite. In this quick Espresso Shot episode, I share why your podcast is actually the best place to test new concepts—before investing time or money into building them out.Whether you’re considering a new offer, a shift in your niche, or a fresh content framework, your podcast can give you real-time data, audience feedback, and the clarity you need to move forward confidently.

You’ll learn:

• Why your podcast is your best “low-pressure testing lab”
• 3 ways to test new ideas on your show
• What signs to look for to know if something’s resonating
• How to use your podcast to refine before you sell
• Why testing leads to better launches and more sales

Pick one idea you’ve been sitting on. Record a solo episode about it. Ask your audience to DM you or click a link. That’s all it takes to start validating your idea.📈 BONUS TIP: Episode 20 is all about podcast metrics that matter—check it out next to learn how to track what’s working.

Check out Building a StoryBrand by Donald Miller. Get it through your library or Audible: http://www.audibletrial.com/QyNjxo

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist

⁠Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/