When you or your clients have the knee-jerk reaction "We can't, that's not in the budget" what does that really mean?

On this episode I expose the difference between "we literally have no more money to spend" and "I don't want to spend my money on THAT" which is what it often comes down to when people use the excuse "no budget." As always it boils down to planning ahead, and knowing your intensions and whether the financial budget is the problem or if you are reflexively rejecting change. Keep an eye out for when you could use your time, effort, or advice budget instead of financial budget.

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