Most organizations use complex tools and processes, and are often supported by external consultants to analyze and (re) shape their culture. When I heard Manuela Staub on a seminar describing the pragmatic, inclusive, and effective way the leadership team at Zurich Airport approached their culture change program (in the midst of the COVID19 pandemic!), I immediately knew I wanted to interview her for my Leadership 2.0 podcast...

In our conversation, we discussed the following topics:

00:00 About Zurich Airport
02:13 The Why of the culture change
06:50 The COACH values
08:39 Identifying the cultural values
10:08 Why no external consultants were used
11:41 Implementing the new values
17:21 Embedding the new values in HR processes
19:39 An example of the impact of these values
22:00 Are cultural values industry specific


► About Manuela Staub

Manuela Staub joined Flughafen Zürich AG as Head of Corporate Communications in 2020. In June 1st, 2022, she became a member of the management board and Head of the People & Communications. In this role she is responsible for People & Culture, Corporate Communications, Public Affairs, and Visitor Services & Events.

Manuela studied Communications Management (University of Lugano) and Strategic HR Management (University of Skt. Gallen). Prior to joining Zurich Airport, she worked in a number of different roles in Swisscom. Additionally, she is the co-founder of 'the Boardroom', an organization aiming to bridge the gender gap in the boardroom.

► Resources

Purpose and strategy Zurich Airport https://www.flughafen-zuerich.ch/en/company/flughafen-zuerich/about-us/strategy

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