Ever had a brilliant idea for a product but no clue how to make it real?

Whether you are a visionary with a dream, or just love a story of resilience and midlife woman badassery, this episode is for you.

Jill is a longtime Pilates instructor with a thriving studio and Instagram following. But when she couldn’t find a piece of equipment that did what her clients actually needed, she decided to invent her own. That’s how Fit Springs was born: a spring-resistance workout system that’s now being used by everyone from professional athletes to clients in their 70s.

Jill shares the real story behind building her product—from sketching prototypes with a Burning Man engineer to navigating business setbacks, a violent personal attack, and the long, messy middle of turning a brilliant idea into a brand.

We talk about:

✔️ How she went from “I have an idea” to “I built a brand”

✔️ The technical and physical challenges of product development

✔️ The assault that could have set her back, but didn’t—and how she rehabbed herself using the very product she created

✔️ How she built a brand without outside funding—and the challenges this presented

✔️ Her best advice for anyone sitting on a brilliant idea

Resources & Links:

➡️ Follow Jill on Instagram

➡️ Follow Fitsprings on Instagram

➡️ Fitsprings.com

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Disclaimer:

Belong Wellness and its members, managers, employees, contractors, and other agents or representatives are not licensed medical care providers and do not provide medical services or advice, including without limitation diagnosing, examining, preventing, treating, or curing any medical conditions. The information shared in this podcast is meant to be educational, not prescriptive. Please consult your medical doctor before making any changes to your diet or lifestyle. Further, the opinions of guests on this show do not necessarily reflect the opinions of Jessica or anyone affiliated with Belong Wellness.

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