1st Key to Success in B2B Podcasting: Authenticity
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1st Key to Success in B2B Podcasting: Authenticity
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Rule number one when it comes to successful podcasting: Always stick to content that’s true to your voice and your message. Keep it authentic to you. If it’s not something you would say off the record, don’t say it on the record. Nothing provides more of a clunky user experience that hearing someone trying to pull off a tone, cadence or (even worse) opinion that doesn’t seem genuine. And before you ask, yes you can tell. Your voice is your signature and it has a resonance that projects unfailingly. It will always give you away. If it’s not true or you don’t feel confident, the delivery will relay that message to your audience. So, if you’re interviewing a guest and you don’t agree with their opinion (for example), pretending that you do will only serve to diminish your credibility.