#19 | Eric Williams | The REAL Reason Gyms FAIL
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#19 | Eric Williams | The REAL Reason Gyms FAIL
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Today, I am joined by Level 3 ATG coach Eric William.
Eric shares how the Athletics Truth Group (ATG) is rewriting the rules of strength and pain-free movement and reinventing the boutique fitness business model.
Join me as Eric explains the problems with the current fitness model and what coaches can do to create profitable, impactful businesses.
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Connect with Eric 👇:
Website: https://bulletproofmotion.com/
LinkedIn: https://www.linkedin.com/in/eric-williams-30167057/
Instagram:https://www.instagram.com/ericwilliams195/
YouTube: https://www.youtube.com/channel/UCxQn-ASNy5t0FOMSVIFhSYg
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Check Out Eden Group:
ATG Coaching Link:https://www.atgonlinecoaching.com/?rfsn=8345396.b605ec
ATG Equipment Link:https://atgequipment.com/?rfsn=8345628.c67298
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00:00 - Introduction
02:20 - Growing Up & Entering Fitness
08:31 - Headaches of The Gym Business
12:25 - ATG’s Vision
19:54 - ATG’s Value As A Brand
27:47 - ATG’s Value Proposition
36:28 - Mindset for Coaches & Trainers
41:28 - Future of Business Model
48:42 - Looking Ahead