What happens when a simple fruit analogy reaches millions and sparks a global conversation?

In this episode of The Essential Shift Podcast, I reflect on the viral moment that unfolded after I shared a metaphor comparing neurodivergent minds to different fruits for my Understanding Zoe business.

Inspired by Sandhya Menon’s words: “You would never say an orange has an apple disorder”, the post struck a deep chord with parents, educators, and professionals around the world.

But what happens when our business attracts more attention than we expect? I am going to talk about the reality of going viral (the good and the bad).

If you LOVE the episode, don’t forget to share it on your Instagram stories and tag me @essential.shift!

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE ✨

KEY EPISODE TAKEAWAYS

• What the viral moment taught us about the appetite for change

• How the marketing team put together a plan for attraction

• The good and bad with viral content
  

SHOW RESOURCES

• Learn more about Understanding Zoe – HERE

• Watch the viral video – HERE

• Read the full viral post: Substack Article – HERE

• JOIN THE CIRCLE – A community for conscious, creative entrepreneurs - HERE
• Follow me on Instagram – HERE
• Find me on LinkedIn – HERE

Bless it be.

With love,

Laetitia