Nicole Estebanell, U.S. CEO of Mediahub, joins co-hosts Olivia Morley and Brian Wieser to talk about what it means to lead a challenger agency inside one of the world’s largest media networks.

Nicole walks through her career journey, beginning with her early media roles at Digitas and Neo to later leading the Nike account at Mindshare, serving as global chief client officer at Initiative, and now taking the reins in the U.S. for Mediahub. She reflects on the client and agency-side experiences that shaped her commercial instincts, what it means to build integrated teams today, and how to preserve Mediahub’s challenger DNA even as it scales.

She also shares how Mediahub is positioned within IPG’s Mediabrands group, how the agency evaluates inbound RFPs, and why clients increasingly ask their media agencies to solve for more than media.

Plus, Olivia and Brian discuss:

• Publicis Groupe’s strong Q1 earnings, and why it’s outpacing peers on growth
• Omnicom’s more modest Q1 results and how principal media trading is shaping holding company margins
• Omnicom scaling its influencer marketing under the Creo brand name.

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📩 Olivia at olivia@fusionfrontmedia.com

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This episode is sponsored by Ebiquity.

Picture this: complete confidence that every dollar of your media budget is working as hard as possible.

That's what Ebiquity delivers. They are the world's leading media investment analysts, helping global brands turn media complexity into competitive advantage. Through independent, data-driven analysis, they identify inefficiencies, create transparency, and unlock hidden value in your media investments....