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173. [SISSI FREEMAN] GRANADO: Brazil's Beauty Legacy (the ~other~ BBL)
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173. [SISSI FREEMAN] GRANADO: Brazil's Beauty Legacy (the ~other~ BBL)
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A 150-year-old beauty brand with over 1,000 SKUs, Granado might be new to US market, but in Brazil, it's a household name. This week, I chat with CMO Sissi Freeman about the brand’s uniquely Brazilian identity, its recent global fragrance boom, what it’s like running this legacy brand in lock step with her father (CEO Christopher Freeman), and the smells most special to Brazilians.
SOTD: The Body Shop Full Iris
FRAGS MENTIONED:
Granado: Iris, Esplendor, Nostalgia, Oasis, Oud, Carioca, Epoque Tropical, Bossa, Citrus Brasilis; CKOne, Carolina Herrera 212, Issey Miyake, LeLi Scents, Granado: Gardenia, Magnolia, Suzette, Folha Imperial, Folha de Laranjeira, Limão Taiti & Neroli; Robert Piguet Fracas, Dior Poison
JASMINE SMELL CLUB: jasminesmellclub.eventbrite.com
RSVP HERE FOR STELE FLORSTALGIA
Thanks to this month's sponsor Goldfield & Banks! Try Pacific Rock Flower on luckyscent.com (get 10% off w/ code perfumeroom10)